Category: Ronn Torossian

PR and Inbound Marketing

PR and inbound marketing are crucial tools in a company’s marketing strategy. While PR and inbound marketing can share content, channels, and the tone of the brand – they may require different approaches for a successful campaign. The Difference Between PR and Inbound Marketing PR deals with how a company or brand relates to the public and its potential customers. It can also include appealing to the company’s shareholders, investors, and media persons. The primary purpose of PR is to promote a favorable reputation for the brand. It is usually accomplished by communicating the brand’s mission, goals, and prerogative through various media channels. PR remains essential for companies of every size – big, medium, and small. It is how the…

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Successful PR Strategies for Tech Companies

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts tend to be focused on securing media coverage, the best results are generated when PR is integrated into a company’s overall marketing efforts. Thought Leadership One of the most beneficial PR strategies for tech companies is thought leadership, where companies can build a positive reputation while establishing themselves as industry experts. Through thought leadership, companies can leverage their CEO’s opinions as a company representative, which…

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How Does Big Data Help In Managing Public Relations?

Big data is one of the most important trends in current technology regarding analytics. There is a lot of information that is getting generated every single day, and this information is of value to most businesses because it provides insights that were not available a few decades ago. Most businesses, across industries, want to use this data to gain an upper hand. And the PR sector is no different. PR relies heavily on data and analytics to improve the performance of PR campaigns and generate more customer value. Big data has become crucial to PR strategy, and PR professionals need a thorough understanding of it and how it can be used for the benefit of the brand.  What is Big…

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Marketing and Artificial Intelligence

Companies that want to engage customers more personally, and at a larger scale need to invest in machine learning or artificial intelligence. In fact, chatbots have already started leading client interactions, and many companies have already started investing in AI-generated content for marketing purposes. Additionally, artificial intelligence allows companies to analyze and interpret a lot of data a lot faster, which goes beyond human capabilities. In marketing, artificial intelligence leverage is machine learning so their companies can make automated decisions. With the help of artificial intelligence, companies can improve the return of investment of their marketing campaigns through personalization, predictive modeling, and advanced audience segmentation. AI in Marketing Artificial intelligence has managed to transform the digital marketing industry by minimizing…

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Public Relations Strategy for Supplements

By 2026, the global dietary supplements industry is expected to reach over $210 billion, according to data analysis and reports from experts. This incredible growth is largely attributed to the increased awareness surrounding preventive healthcare, dietary supplements, chronic illnesses, and brand new promotional strategies that the industry’s brands are utilizing. These days, many brands don’t want to lose time, trust, or money if their supplement promotional campaigns aren’t meeting the right goals. After all, strong promotional campaigns can help companies in the dietary supplement industry improve their market visibility and draw in more customers, which increases revenue. Additionally, having strong offline and online brand strategies in place is a key element of supplement promotion for businesses that want to achieve…

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Best Practices in Email Design

One of the best ways that companies can reach their target audiences and customers is through email. However, given the fact that most companies know that information, there are plenty of active users in the market, which means it’s a very competitive space. To stand out from the crowd companies have to ensure that they have the right email designs, and are following the best practices. Layout Despite most emails having a lot of text-based content, it’s still considered to be a visual medium. That’s why it’s important for companies to create content that’s going to be visually engaging to the subscribers. To do that companies should avoid creating unorganized emails, or overstuffing their email with content. Instead, companies should…

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Addiction and PR

In the last few years, the growing addiction crisis around the country has led to various treatment centers popping up left and right. The rehab industry has since turned into a very tight competition space, with facilities having to improve their promotional strategies to try and bring in new patients. Just a few decades ago, PR and marketing strategies for most addiction treatments were generally driven by local efforts in various communities. However, today it’s a lot different, with companies having to tap into various promotional strategies to reach more potential new patients effectively and quickly. However, with addiction being a very sensitive topic, it’s not always easy to promote this type of service. That means companies have to utilize…

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Top CRO Strategies for Companies

There are many strategies that companies can use when optimizing their conversion rates, and most of the time, every business needs to figure out what its target audience is going to respond to most, which drives positive results. However, there are several conversion rate optimization strategies in marketing that companies can test and implement, that are more than likely to generate good results. Qualified Leads There are times when a website visitor wants to simply make a purchase and skips parts of the buying journey, choosing to immediately communicate with a sales representative. To encourage those types of highly qualified leads, companies should be taking very specific actions that encourage those visitors to convert in the future through clear and…

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Types of Digital Ad Campaigns

About two out of every three companies use digital ads to get new customers, and the global digital advertising spend is predicted to increase by over $600 billion in the next couple of years. Digital advertising is a form of paid marketing effort that utilizes digital channels to promote products and services. The cost of this type of advertising is a lot lower compared to traditional advertising channels, which is very affordable for businesses of all sizes and across all industries. Paid Ads One of the most important digital advertising channels is paid search ads. Most of the digital interactions that consumers have with businesses tend to begin with search engines, which makes search engines a great place for companies…

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Preparing an Organization for the Post-Pandemic World

Innovations were changing the nature of work before the pandemic. The pandemic made organizations rebuild themselves to become future-proof. People across the world are preparing themselves to return to physical offices. Businesses are now trying out new strategies, which, when implemented effectively, will help them enter the modern era of business management. Given below are measures that organizations can adopt to manage their teams and recover from the pandemic. Think Ahead The pandemic has redefined what people mean by working productively. Organizations need to think what skills will be of prime importance in a tech-enabled future. Such skills should be developed in the current workforce, and employees should be actively recruited for them. For instance, Woodside Energy, an Australian natural…

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