Components of a media kit

A media kit or a press kit is a packet of materials that can be sent to any member of the media when they ask for it. It can also be sent in advance if there is a scheduled media appearance or any relevant media event. The contents of a media kit should reinforce the claim that a business is worthy of publicity. A digital media kit can also eliminate the wait time of the media for a media kit. A special area on the company website can also be devoted to the needs of the media. Given below are the components of a media kit.

Glossy photos

The press normally likes a backstory and they use headshots of executives to add depth to their articles. The photos used should fit the image of the business that the PR team wants to project and should not look cliched. Headshots of executives should be of high quality.

Bios

A biography of the business should be given in paragraph form. The bio should highlight the most interesting accomplishments of the business, particularly the recent ones. It should make the business appear interesting. Quotes from executives can also be used. That way, journalists can use the quotes in their articles without having to actually interview the executives. Facts do not have to be arranged in strict chronological order, they can be arranged in the order of decreasing importance. The main purpose of the bio is to present background information in a way that is engaging. Consideration has to be given to what needs to be included and what can be left out. Complete sentences and paragraphs should be used.

Videos

Reporters might want to use videos of the products and services of a company. Videos of day-to-day operations of a business and action shots can also be included. Videos should be labeled properly and compressed so that their download time is minimum and they do not take up a lot of space in files. If there is a video of a product demo, that can also be added to the media kit.

Quote sheet

If there are more than three testimonials from authoritative figures, they can be printed together in one page. The quotes used in the quote sheet should have the person’s full name, their job title and the company they work for. If these details are not added, the quotes are meaningless.

Fact sheet

Whenever there is an easy-reference  roster of facts about a subject, a business positions itself as a credible source of information. Fact sheets should offer statistics and explode myths. Facts can be about revenue or the total number of customers.

Contact information

A media kit should have the contact information to make it clear who the press should contact. The contact information should be clutter free and not have the names and other details of all the executives of the organization. The contact information should include the contact details of the person who will handle the press relations. That could be the PR manager or someone who is supervising media relations.

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