Category: Ronn Torossian

Overcoming Branding Problems

A brand has to engage with customers in engaging, intelligent, and fresh ways in order to be popular. The tone and manner of a brand across commercials cannot be disjointed, and all its elements need to be meticulously engineered so that it is consistent, and so that it can connect successfully with the consumers. Given below are some strategies  which, when adopted , will add value to a brand.

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Growth Through Digital Marketing

People who have their own business ideas that they want to diverge from the regular corporate life for solopreneurship, should be employing efficient digital marketing strategies to help them succeed further in their business efforts. Digital marketing has become incredibly beneficial for small businesses, as it’s produced opportunities for businesses to promote themselves in cost-effective ways.

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Marketing on Facebook in 2021

The pandemic has affected daily business and consumer behavior. To spark a dynamic interaction between a business and a consumer, social media has to be used creatively. Strategies must strengthen the relationship between a business and consumers. Digital media is intimate and ideas channeled through digital media are not just messages, but experiences. It would be better to plan a proactive strategy in the following ways.

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Email Strategy Details that Improve Consumer Experiences

Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes . This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages. There are many different details and nuances that are more important with email strategies than attention-grabbing designs. Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place.

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Getting Media Coverage Through High-Quality Content

When it comes to public relations and marketing campaigns, many businesses recognize how important high-quality is in their strategies. To achieve growth and success, companies have realized that they have to be involved across many channels to be able to connect with a target audience. Aside from email, social media, and company websites, media coverage is another core element of reaching a wide segment of the consumer public.

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Differentiating a Company Through Promotional Efforts

For every business, one of the key components of success is their promotional efforts, because they’re one of the core elements of any business plan. When creating a plan, businesses also detail their promotional efforts, which include identifying the target audience, the best channels for engaging that audience, as well as analytics and metrics to understand how well the strategies are working.

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Micro Moments and Marketing

The impact of the intensity of a moment can be far reaching. This relatively novel model for marketing is about the sea change that has been witnessed over the years regarding the way people consume media. A lot of our time is spent on mobile devices due to a multitude of reasons. According to Adrian Cohn, Director of Brand Strategy and Communications at Smartling,’’ A micro moment occurs when people reflexively turn to a device, – increasingly a smartphone , to act on a need to learn something, do…

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PR Strategies for a Panicked Audience

Public relations can be quite beneficial for companies in many different ways aside from building relationships with media outlets to receive positive media coverage or managing a very public PR crisis situation. One of those beneficial ways is to help communicate with a segment of the audience that’s panicked and create a calming effect. For instance, recently, the Colonial Pipeline suffered through a ransomware attack and had to pause operations for a couple of days which led to the panicked buying of fuel throughout parts of North Carolina. Although…

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How to write a short, concise marketing pitch

PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.

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Biography: 5 Ways to Improve your Bio

A short bio can be used almost anywhere– on resumes, social media profiles, personal or company websites, for example. A bio gives the reader enough information to get them interested. Here are five ways to make any bio a good bio. Figure out what the question is and answer it. A bio is a short profile of a person, and it should not chronicle every accomplishment and essential fact, only the ones that matter. When a potential client or employer reads a bio, they are looking for the answer…

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