Category: Ronn Torossian

Email Marketing Strategy and Automation

email marketing automation

Email marketing and audience segmentation have shown to improve marketing campaign results, especially due to the innovative features with automation. These features make it easier for companies to segment long email lists, and then send out very targeted messages to the right people, mostly based on behavioral data and demographics.

These types of tools continue to get even more sophisticated, and more integration is becoming available between various platforms, tools, and websites. That means the potential of email marketing strategies and audience segmentation through unique data is going to become even more prevalent.

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Values to Stand and Work By

values to stand by

It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the years and analyzed each besides their competitors over a period of six years.

A couple of the findings of what they referred to as “visionary companies” were that these companies made a lasting impact on the world and were greatly admired by informed business persons.

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Connecting PR to Marketing

communications plans

Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations.

Through public relations, a company is able to communicate with different people, from its customers to its employees, partners, journalists, and even the general public. Regardless of a company’s size, practically any business can benefit from PR.

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Effective Customer Engagement Channels

customer engagement channel

Based on an analysis of 29 billion messages sent in 2019 by Braze, in-app messages were the most effective means of customer engagement.

The software firm said that users who received in-app messages had engagement rates 131% higher than people who received none. Nearly 40% of people receiving in-app messages (39.88%) responded compared to email (13.58%) and push notifications (4.49%).

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Get Ready for Some Bumps Down the Road

bumpy road

A bumpy road was one of the major responses coming out of the 11th annual Business Leaders Outlook survey of more than a thousand executives from mid-market U.S. companies ($20 million to $500 million annual revenues) conducted from November to December 2020. In spite of that, most also felt cautiously optimistic about the economic outlook in 2021.

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Delivering Great Customer Service on Social Media

customer service 2021

When social media was set up, it was intended for fast, two-way communication between friends and family, but when marketers realized its power, they jumped right in. An earlier article identified the most popular platforms, demographics, and what consumers wanted to see from brands that were pitching them.

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Building a Strong Relationship With Consumers

consumer marketing

The pandemic ended up changing many things, especially when it comes to consumers and their habits. With everyone being restricted to their homes, worried about their health, and numerous lockdowns and restrictions, people and businesses increasingly turned towards the digital world, which meant a lot of online shopping.

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Acquiring New Clients in the Services Industry

new client

Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business owners will be shutting down their businesses if things don’t start to improve soon. However, no matter the niche, the service industry has to acquire different revenue streams to lessen the financial risk in the current economy.

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Making the Most of Social Media Advertising

social media

How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help.

Here’s what they discovered. 3.484 billion people are active social media users (We Are Social).

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The Importance of Body Language in Communication

body language

When it comes to message interpretation, more than half of what is perceived has more to do with what is seen rather than what is heard. That means body language is at least as important to how a message is received as the content of the message. So, if that’s the case, how should a communicator carry themselves so that their body language supports and complements their message? Here are a few suggestions to consider.

When standing, exude a casual, comfortable confidence by maintaining good posture and keeping your hands at your sides with no more than one hand in your pocket at any given time. Both hands in the pockets is too casual and can appear closed off. Place one foot slightly in front of the other to maintain balance without swaying.

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