Category: Ronn Torossian

Spending Media Budgets to Defund Disinformation

According to Dictionary.com, disinformation can be defined as ‘deliberately misleading or biased information.’ Now more than ever, businesses face challenges in keeping  up with the ever-shifting landscape of harmful content online. Many businesses have been public about their worries regarding disinformation and how it affects our society. They are looking for solutions and many brands have introduced publishing and advertising policies to restrict what ads can run on their networks. The pandemic has somehow been conducive to disbelief in COVID-19 cures and climate change deniers. Advertising funds narratives that…

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Learning from Apple’s Marketing Efforts

Apple’s unveiling events have been memorable for over a decade– ever since the first iPhone was announced during a keynote address by Steve Jobs. Since then, practically every year Apple has announced a new, updated version of its flagship smartphone through announcement and launch events that have been eagerly awaited by millions of people. The latest announcement and subsequent launch have been just as talked about, with rumors flying everywhere regarding the latest iPhone updates and new features that users should be expecting. Apple has been one of the…

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Effective Tips for Fashion PR

The PR landscape is definitely changing. Brand control is gradually moving from the manufacturer to the individual and digital connectivity is reshaping how businesses reach their audiences. The fashion industry fosters a huge amount of competition. Larger brands have the overwhelming advantage of access to resources and newer brands often have the benefits of fresh perspectives and greater flexibility. To produce significant and measurable results in the fashion industry it would be helpful to follow certain steps as enumerated below. Perceiving the Landscape A PR practitioner must not only…

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Benefits of PR for Mobile Apps

One of the most effective ways for tech companies to promote their new apps is through the use of planned and correctly implemented public relations campaigns. However, plenty of experts in the tech industry aren’t too familiar with different PR strategies, which often makes their campaigns be negatively perceived or even controversial with the public. Additionally, many of those tech experts are also unfamiliar with the way the public relations industry and its efforts work, which means they can have some unreasonable expectations. Fortunately, there are some strategies that companies…

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Advertising Campaigns and Amazon

Last year, when the pandemic started, marketers decided to cut ad spending, yet while people ended up shopping more from their homes, e-commerce advertising has increased in popularity. The leader in e-commerce advertising, as well as online shopping, has been Amazon this entire time. According to research, in the US, Amazon has claimed over 10% of the entire ad market. Additionally, those numbers are expected to rise in the next few years. This type of growth is what has also attracted other corporations and retailers such as Instacart, Walmart,…

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Authenticity and Consistency in Marketing

Customers expect transparency and authenticity from the companies with which they do business. A business or a brand is expected to be open, honest, and straightforward. For a brand to be authentic, it has to be perceived as reliable and real. According to Geoff Beattie, Cohn Global Practice Leader of Corporate Affairs, authentic companies for people mean, ‘A brand that has values and morals and stands by them no matter what while honestly divulging its practices (flaws and all). In fact, the thing people most wanted was open and…

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Overcoming Branding Problems

A brand has to engage with customers in engaging, intelligent, and fresh ways in order to be popular. The tone and manner of a brand across commercials cannot be disjointed, and all its elements need to be meticulously engineered so that it is consistent, and so that it can connect successfully with the consumers. Given below are some strategies  which, when adopted , will add value to a brand.

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Growth Through Digital Marketing

People who have their own business ideas that they want to diverge from the regular corporate life for solopreneurship, should be employing efficient digital marketing strategies to help them succeed further in their business efforts. Digital marketing has become incredibly beneficial for small businesses, as it’s produced opportunities for businesses to promote themselves in cost-effective ways.

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Marketing on Facebook in 2021

The pandemic has affected daily business and consumer behavior. To spark a dynamic interaction between a business and a consumer, social media has to be used creatively. Strategies must strengthen the relationship between a business and consumers. Digital media is intimate and ideas channeled through digital media are not just messages, but experiences. It would be better to plan a proactive strategy in the following ways.

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Email Strategy Details that Improve Consumer Experiences

Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes . This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages. There are many different details and nuances that are more important with email strategies than attention-grabbing designs. Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place.

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