Influencer Marketing Essential Benefits

Influencer marketing is a type of social media marketing that can generate incredible results for companies as it includes third-party affirmation through influencers on social media platforms, and others that have a degree of social impact in the market. At the core, influencer marketing is all about marketing with and through influencers to help companies drive and distribute their branded messages to the target audience. It tends to be similar to the way that word-of-mouth marketing operates, however, the main difference is the fact that influencer marketing doesn’t rely on specific suggestions or recommendations all the time. There are many influencers all over the internet, as practically anyone can become one these days, with the number of people engaging on social media platforms. 

Search engine optimization (SEO)

Search engine optimization efforts are both indirectly and directly impacted by influencer marketing efforts from companies. Over 80% of companies that have started relying on influencer marketing campaigns tend to generate better results for their overall marketing campaigns, while nearly 60% of them have stated that the performance of their influencer marketing campaigns is better compared to any other promotional content from the company. Given the fact that most influencers tend to have a lot of very dedicated and loyal followers, collaborating with them means that the company will be able to reach a lot more people compared to simply pursuing search engine optimization efforts on its own. Additionally, given the fact that one of the most important criteria, when ranking websites on search engine results pages is backlinks, companies get a lot more opportunities to generate backlinks if they invest in influencer marketing campaigns. Even though these types of links from influencers don’t necessarily have a direct impact on the ranking of the website, they do have an indirect effect on the search engine optimization efforts, because they still generate website traffic, and build brand awareness for the company.

Sales

Another benefit the companies can get from investing in influencer marketing campaigns is generating a lot more sales because according to research, over 60% of companies that manage to invest in influencer marketing have noted an increase in sales. In fact, according to studies, for every dollar that a company spends on influencer marketing campaigns, the company earns about $20 in return. That means influencers tend to have a big impact on the purchasing decisions of customers these days, and even customers are aware of this fact because around 50% of customers in a study stated that they decided to make a purchase from a company, or purchase a specific product, shortly after they saw one of their favorite social media influencers use the same solution, or another solution from the same company. ?

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