Timing and SEO Efforts
One of the main concerns that many companies have when they start investing in search engine optimization efforts is the amount of time it takes for those efforts to start generating positive results. Despite the fact that there is no precise answer to that query because it tends to depend on a variety of factors, there are some general guidelines that companies can use to get an idea of how long it might take for their efforts to generate positive results. Some of the factors that impact search engine optimization efforts include the age of the company’s website, as well as its authority, the quality of the SEO efforts, and the competitiveness of the industry that the company operates in. …
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Influencer Marketing Essential Benefits
Influencer marketing is a type of social media marketing that can generate incredible results for companies as it includes third-party affirmation through influencers on social media platforms, and others that have a degree of social impact in the market. At the core, influencer marketing is all about marketing with and through influencers to help companies drive and distribute their branded messages to the target audience. It tends to be similar to the way that word-of-mouth marketing operates, however, the main difference is the fact that influencer marketing doesn’t rely on specific suggestions or recommendations all the time. There are many influencers all over the internet, as practically anyone can become one these days, with the number of people engaging on…
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Tips for Creating a PR Strategy for Events
No matter how big or small an event is, an effective PR strategy is always needed while planning it. A PR strategy helps an event to achieve the desired exposure in the media and allows it to reach the target audience. Even if the pressure is felt while organizing such an event, it has to be engaging, presentable, and professional. Given below are tips that can help to plan an effective PR event. Set a goal for the event Why is the event being organized? This may seem to be a simple question but the answer to it has to be accurate and precise. ‘Promoting a product’ cannot be a complete answer. Goals require more depth. If the main aim…
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Measuring Thought Leadership Efforts
One of the most difficult aspects of any thought leadership efforts a company decides to pursue, is measuring the impact that those efforts have managed to generate that can benefit the company. Plenty of the advantages of thought leadership that companies can get need to be measured in ways that are beyond the attention span of a single business, however, the most straightforward measurement is in the form of direct sales that are linked to the thought leadership efforts from the company. Metrics No matter what the company wants to achieve through its thought leadership efforts, it’s important for the sales department inside the company to include these types of campaigns in their performance metrics, so that the source of…
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Content Marketing Basics for Businesses
One of the best ways for companies to promote themselves to the target audiences, while expanding their audiences and customer base is through content marketing. There are different types of content marketing efforts that companies can pursue, including creating and distributing content on third-party platforms, on social media, or even on the company’s own blog. There are also different types of content that companies can create for their content marketing efforts such as white papers, research reports, blog posts, video content, and more. Essentials The core material for content marketing efforts needs to be reinforced once the company has published it through different communication channels. This can be through paid marketing efforts such as advertising campaigns, where the company will…
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Combining Content Marketing and PR
If companies want to generate more positive results from their public relations and content marketing efforts, they have to combine the two. On one hand, for content to be able to generate a bigger impact, it needs to be supported by strong public relations efforts, and on the other hand, the public relations industry in general started massively adopting content marketing, as part of its promotional strategies. High-quality content requires companies to create attention-grabbing and compelling stories, and public relations professionals that ignore this newfound reality are not going to be performing as well as intended with the target audience. There are plenty of benefits that companies can get from combining their content marketing with their public relations efforts. Connections…
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Similarities in PR and Content Marketing
Both public relations and content marketing efforts tend to focus on shaping the public perception of a company with a target audience. This can be done by generating more brand awareness, and credibility, as well as thought leadership. The best practices in public relations have always included a type of content marketing effort in the past, however, they used to be seen as separate from content marketing back then. However, these days there are more and more similarities between content marketing and public relations efforts. In the past, public relations efforts used to be restricted to earned media, however, these days they can incorporate paid and shared, as well as owned media as part of an overall PR strategy. That…
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In pursuit of lifelong customers
The best companies are those that use strategies to acquire customers and keep them for life. No matter how aggressive competition may be, a business should have a goal to hold on to customers with the help of long-term customer relationships. Many strategies can be implemented to win customers for life. If a customer chooses a business, it means that a business has already done something right. Given below are strategies that will help a business to win over clients and hold on to them for life. Welcome new customers It is important to know details about a customer that would make them feel special. Being compassionate is important, and that has to be genuine compassion, not fake. A proactive…
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B2B landing pages for better conversions
A B2B landing page cannot afford to be generic. What might seem to be simple might end up being boring. One should not lose sight of the fact that it is the landing page that convinces visitors to take the next step. When it comes to a business, it has to be kept in mind that a business mind will be more careful than individual customers while making buying decisions. Given below are certain elements that would help to create high-converting landing pages. Focus on the unique value proposition The unique value proposition or the UVP should clearly communicate the benefit that a business promises to deliver to its customers. The visitors should know that the value proposition is what…
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Tips for creating a company podcast
People want to consume information quickly these days. And written information may not go down well with everyone. Podcasts are becoming extremely popular and it is something that every company needs to do. A podcast is more personal and people who do not read blogs willingly listen to podcasts. Every business can start a podcast that can provide something of value to its listeners. Given below are tips on how to build a successful podcast. Draw on current issues Current issues can also mean current challenges that the company is going through at the moment. Those issues also have to be relevant for the audience. Hot topics of conversation within the organization can also be a part of the content.…
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