Boosting Digital Content Visibility
Overall, content that’s shared on Facebook gets about five hours of visibility in total after it’s first published. When it comes to Twitter, on the other hand, content gets about three hours of visibility. That means when it comes to getting the attention of the target audience, it’s not simply enough for companies to create and publish their content. Content Distribution Tools One of the ways that companies can increase the reach of their content on social media is to use content distribution tools and platforms. Many companies these days tend to spend a lot of time promoting their content through newsletters or on social media pages. While it’s a good idea for businesses to nurture their existing relationships with…
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Creative Promotional Efforts on Social Media
Recently, the tourism board of Vienna decided to create an account on the only social platform that allows nudity: OnlyFans. This is because the board is protesting various platforms and their ongoing censoring of art from galleries and museums that depict nudity. Back in July, the new TikTok account for the Albertina Museum, which houses one of the largest print rooms in the world, was suspended and subsequently blocked because it was showing works by a Japanese photographer named Nobuyoshi Araki, who had photos of the female body. This forced the museum to create a new account. A similar incident happened in 2019 when the social media platform Instagram stated that a painting by Peter Paul Rubens had violated the…
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Aligning Marketing and Sales Teams in B2B Companies
For a number of companies, if the marketing and sales teams are not aligned, it creates big revenue problems. There are several things that can lead to misalignment between marketing and sales, including not tracking how effective a piece of content is with the audience, spending time on unproductive prospects, and salespeople not knowing how to cater to the audience. In addition, with the sales and marketing funnels becoming more convoluted, it’s easy for the two departments to misalign in a company. Traditionally, marketing departments have been in charge of generating leads, while sales departments account for the revenue. But this creates a very different point of focus with both departments, which can result in a disparity between their strategies.…
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How to Use Video Marketing
The popularity of video marketing will continue to grow largely because of the challenges of the pandemic. With new, unprecedented challenges, video content has not only become essential for marketing campaigns, but also for education, entertainment, sharing and collaboration. The pandemic has forced people to spend less time participating in physical interactions and more time engaging with digital content. Given below are some tips that will help to develop a good video marketing strategy: Use Fresh Content Videos can be creative and entertaining and can offer something throughout the buyer’s journey. Using storytelling, visuals, and sounds, you can get the audience acquainted with the core of your brand. The animation video by Puma titled ‘Fatal Attraction’ makes Munster shoes appear…
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Using Live Content to Engage an Audience
Brands are increasingly leveraging live videos for better engagement. Consumers are significantly impacted by live videos. It is not easy to be able to stand out in digital channels and different formats should be created to attract the attention of the target audience. People enjoy live content and a business can definitely jump on this growing trend to generate sales and awareness. The popularity of live content Businesses cannot rely solely on images and pre-recorded videos to engage the audience. According to a survey, by 2026, the global live streaming business will reach a value of approximately $149 billion. For the audience, live content is appealing for a few reasons. They can ask questions, buy, and also interact with their…
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Storytelling in PR
Storytelling is an effective way to communicate , It helps to showcase a brand’s values and beliefs. A lot of brands use storytelling to demonstrate their values and beliefs. One has to consider the fact that storytelling is the essence of human thought and communication. Everything can be organized into a story and embedded in a narrative that enables us to remember and acknowledge. Stories give context and a framework within which all fragments have meaning. Stories Used by Professional Communicators For the professional communicator, there are sometimes too many stories and sometimes not enough. They have to take advantage of a host of common stories to be understood quickly. Context is important. It is worth looking at the foundations…
Read MoreUsing tip sheets as PR material
A tip sheet is usually one page and has 5-12 tips on a certain topic. It also has a short introduction which is followed by numbered tips. Tip sheets are brief and have contact details at the end. They are publicity tools that are often neglected by many. Tip sheets can show off expertise and can explain to the reader how to solve a personal or professional problem. The structure The title of a tip sheet should clearly indicate its content. The introduction can be one to four paragraphs. The introduction is followed by numbered tips. The entire tip sheet should be written in a crisp and readable style. The aim of the title is to arouse interest among the…
Read MoreDeveloping a Content Formula
Many companies think that their content has to be innovative to attract the attention of the audience. Yet there are plenty of movies on the Hallmark Channel that share a similar plot as well as the same actors. Nonetheless, these films are quite successful on the channel. The type of repetitiveness included in them might sound like a formula for failure, but that’s not the case. In fact, the same repetitive formula has also been adapted by other platforms, including Netflix, to create other successful films and shows. The same logic can easily be applied to content marketing, and instead of having to constantly innovate and create original content, they can stick to a successful formula similar to how the…
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Strategies for Improving Conversion Rates
With every marketing campaign that companies create, they strive to increase their conversion rates. That’s because conversion rates play a big role in the success of a company’s business website. To be able to hit their targeted sales, companies need to grab the attention of their target audiences and convert those audiences. The average conversion rates are different for various industries and businesses. Conversion rates are an important metric to track for businesses looking to ensure that their campaigns are successful. Social Proof One of the ways that companies can improve their conversion rates is by adding more social proof to their business websites. Consumers generally don’t always believe what companies are saying, which means most statements have to be…
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Getting the Most from Marketing Events
The marketing landscape isn’t as uncertain as it used to be, but there are still plenty of questions that have been left unanswered regarding events. Plenty of companies have decided to hold off on hosting any sort of events for as long as possible, awaiting whether an in-person event format will be viable in the coming months. Other companies have decided to invest in completely different types of formats, hoping that their events aren’t going to need any last-minute changes, with the pandemic still forcing people to make changes all over the globe. Companies in the B2B industry can still enhance their networking and professional learning capabilities with conferences, despite the fact that the B2B exhibition industry has dropped in…
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