Girls Scouts Promote Their Brand as “First Choice”
The Girl Scouts of the USA has a big problem on their hands. Sure, everyone still loves their cookies, and many, many girls still appreciate the program… But these are still troubling times for the GSA.
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CSR Done Well: Brands Who Have Taken a Stand Effectively
The idea of Corporate Social Responsibility (CSR) is not new, though it has seen a bit of a resurgence in recent years, thanks, in large part, to the direct connection between brands and consumers on social media. CSR is undoubtedly a powerful opportunity to promote one’s brand while also making a difference in the local community and the world. It’s a chance for a corporation to draw a line in the sand and take on a difficult issue that really matters. In some cases, CSR can even be a vehicle to increase brand value, strengthen market share and solve nagging business challenges. But, of course, there’s another side to this powerful sword. The birth of CSR in the United States…
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Avengers Is More Than a Movie for Disney
For ten years, Disney has been producing and promoting superhero movies, a massive, interlaced project that connected multiple brands and storylines across an ever-expanding universe. Now, that decade-long project is coming to fruition as “Avengers: Infinity War” has been released. For the first time ever, Marvel fans will get to see all their movie favorites on screen, in the same movie, at the same time. And the anticipation for this film could not be higher.
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Armstrong Settles for $5 Million
There was a time when Lance Armstrong was sports royalty, as much of a sponsorship “sure-thing” as there was in sports. Many businesses, including the US Postal Service, bet big on Armstrong and his Livestrong brand based on that certified return.
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Bed Bath and Beyond Dealing with Poor Outlook
It’s been a rough few years for major American retail stores. From Sears and Kmart, to JC Penney, Toys R Us, and many others, the changing consumer marketplace has led to downsizing, store closings and bankruptcy. The latest retailer that seems to be floundering is Bed, Bath & Beyond. The home goods retailer saw a drop in same-store sales that led to shares dropping 20 percent recently. This amounts to a ten-year low for the company, and a failure to live up to Wall Street forecasts.
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Cardi B Riding High with Breakthrough Fame
If anyone is having a good year, it’s recording sensation Cardi B. The rapper’s debut album was so sought after that the anticipation alone propelled Cardi B to stardom. She seems packaged perfectly for the modern pop scene. Cardi understands what fans are looking for on an album, on social media, and in the press.
Read MoreLL Cool J Hopes to Introduce Gen Z to Old-School Hip-Hop
When he hit the airwaves in the mid-1980s, LL Cool J was a fresh, young face in rap. He was also a bridge between street corner rapping and pop-heavy hip-hop. It took a few years, but his 1989 album, Walking with a Panther, and the Rick Rubin-produced hit single “Going Back to Cali” made LL a legitimate recording superstar. His fame transcended rap and helped lay the foundation – along with groups like Public Enemy and Run-DMC – for rap as a crossover sensation on the radio and in the Walkmans and boom boxes of millions of fans.
Read MoreThree Necessities For Every Desk
At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However, besides the essentials, there are a few added extras that can be included in the desk environment to make every work day a little more productive and efficient. While some employees take the “better safe than sorry” approach to supplying their desk and pack their table full of every tool and gadget they can think of, other professionals have the opposite problem in that they have no idea what they should keep on their desk to begin with. The following three things are…
Read MoreRonn Torossian’s Israel: Top 5 Israeli Dishes
For those considering a trip to Israel, the food alone is enough of a reason to start packing bags and booking flights. While the food in Israel is often very healthy, it’s also incredibly more-ish, which often means that visitors eat more than they mean to. However, for a delicious vacation, there’s nowhere on the planet quite like Israel.
Read MoreWhat are the Benefits of Email Marketing?
It’s easy to assume that the time for email marketing is over, thanks to the ever-increasing popularity of things like SEO, and social media. However, the truth is that even though email marketing might not be the newest advertising strategy in the world, it’s still one of the most successful. Though it’s been years since email marketing first came to the forefront of the marketing world, it’s still alive and well today because it’s the easiest way for companies to develop personalized relationships with their target audience. Email is more than just a way to grab someone’s attention. When used correctly, this platform can allow brands to spread their awareness into new marketplaces, and nurture connections with leads. All…
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