A look at #GivingTuesday

Have you ever heard of #throwbackthursday? How about #womancrushwednesday? Chances are you’ve picked up on plenty of these catchy phrases. Our online lexicon has been inundated with meaningless hashtags, but a campaign with a cause has emerged in the last few years. #GivingTuesday was started in 2012 by the 92nd Street Y in Manhattan and the United Nations Foundation to garner support for charity and philanthropic organizations during the holiday season. Our economy is especially consumer driven after Thanksgiving. As an answer to that, GivingTuesday falls on the Tuesday…

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The Browns have a Bright Orange PR Problem

Looks, it’s a cinch that football fans are not Cleveland Browns fans because of the uniforms. The Browns’ orange, brown and white scheme is only slightly less underwhelming than their cellar-dwelling on-field performances. The only disappointment more consistent than these duds is the Browns’ need for a quarterback. That dynamic led to a highly anticipated and widely marketed rebranding initiative. The campaign took two years to complete, and the Browns recently unveiled their new logo to replace the iconic but somewhat tired orange helmet … the new result? Wait…

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PR Winners and Losers at the Oscars

The 87th Academy Awards show is now a part of the history books. “Birdman” was the big winner of the night, taking home four wins in the nine categories that it was nominated for. While it is always fun to take a look at the winners and losers, it is even more interesting to see who were the biggest winners and losers in the public relations department. Every year has some presenters and winners who do amazing or head-scratching things while they have the spotlight, and this year was…

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Marcus vs Jameis at the Combine

In the lead up to the NFL Scouting Combine, the prognosticators grew louder than ever. Which quarterback would emerge from the Combine with the best shot at being number one overall in the next NFL draft? While, in the past, some top prospects chose to forego the annual talent showcase, this season does not lend itself to that luxury. There are two quarterbacks in this draft who are widely considered to be all but equal in ability and intangibles. Marcus Mariota and Jameis Winston have been endlessly compared, but…

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