Chris Pratt hawking Michelob Ultra
On the big screen, he plays the universe’s most popular goofball superhero. Now, thanks to a pair of Super Bowl commercials, Chris Pratt is using his Star-Lord fame to sell Michelob Ultra. It’s an interesting departure for Pratt, who’s made it a practice to not do TV commercials in the past.
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Wynn loses hundreds of millions
For some time now, Wynn Resorts founder and CEO, Steve Wynn, has been taking a pounding in the press, thanks to a series of sexual misconduct allegations that hit the news in the Wall Street Journal. When those stories were published, shares in Wynn’s company plummeted ten percent, before closing down another nine points. These losses have cost Wynn about $246 million in net worth, which, added with previous losses, brings the total to nearly half a billion dollars. At this point, though, all those losses are just on paper, unless Wynn decides to divest himself of his stock at the lower price. He and his brand could come bouncing back if he is able to effectively defend himself in…
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Philip Morris Hopes Dashed by US Panel
Another week, another ruling and yet more bad news for tobacco company Philip Morris International. According to a ruling passed down from an advisory panel at the US Food and Drug Administration, Philip Morris should not be “allowed to claim that its iQOS tobacco device can ‘reduce the risk of tobacco-related diseases’ when compared to cigarettes.
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McCrory Ready to Reinvent His Brand
Sometimes politics is the pinnacle. Other times, you can reach the top of the political game and find an entirely new mountain to climb. Such is the case for former North Carolina Governor Pat McCrory.
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Tide Pod challenge creates PR issue for multiple brands
The Tide Pod Challenge. It started out as the latest in a long string of stupid trending stunts on social media. By the time it made the news, parents were horrified, and several brands were doing damage control.
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NYC Goes After Exxon for Climate Damage
New York City is not sleeping on climate change. The city is chasing international oil giant, ExxonMobil, as well as others in the industry, filing a lawsuit and also promising to drop billions in fossil fuel stocks.
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Franco Latest to Face Harassment Claims
If someone sat around making a list of Hollywood actors they might think would be next to be featured in the headlines generated by the ongoing #MeToo movement, would James Franco be on that list? Not likely…
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Will Gene Therapy Take Hold in Medicine?
Every once in a while, something truly innovative and groundbreaking comes out in medicine. While there are advances all the time, these are truly game-changing. In recent years, that game changer has been stem cell therapy. But the next evolution in medicine may hold even more promise. That advance? Gene therapy.
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Chipotle Deals With Another Health Scare
It’s been a rough year or so for Chipotle, and it doesn’t look like the fast-casual eatery will be going out on a high note. There have been all sorts of reports through the years of people getting sick or other health issues at multiple Chipotle restaurants.
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Canada Cancels Boeing Deal
Canada is in the midst of a trade dispute with the United States. The primary victim of this disagreement is Boeing. Initially, the country had made plans to purchase new F/A-18 Super Hornet fighters from Boeing. Now the country has pulled back, saying they will purchase older jets from Australia instead.
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