There was a time when Lance Armstrong was sports royalty, as much of a sponsorship “sure-thing” as there was in sports. Many businesses, including the US Postal Service, bet big on Armstrong and his Livestrong brand based on that certified return.
It’s been a rough few years for major American retail stores. From Sears and Kmart, to JC Penney, Toys R Us, and many others, the changing consumer marketplace has led to downsizing, store closings and bankruptcy. The latest retailer that seems to be floundering is Bed, Bath & Beyond. The home goods retailer saw a drop in same-store sales that led to shares dropping 20 percent recently. This amounts to a ten-year low for the company, and a failure to live up to Wall Street forecasts.
If anyone is having a good year, it’s recording sensation Cardi B. The rapper’s debut album was so sought after that the anticipation alone propelled Cardi B to stardom. She seems packaged perfectly for the modern pop scene. Cardi understands what fans are looking for on an album, on social media, and in the press.
When he hit the airwaves in the mid-1980s, LL Cool J was a fresh, young face in rap. He was also a bridge between street corner rapping and pop-heavy hip-hop. It took a few years, but his 1989 album, Walking with a Panther, and the Rick Rubin-produced hit single “Going Back to Cali” made LL a legitimate recording superstar. His fame transcended rap and helped lay the foundation – along with groups like Public Enemy and Run-DMC – for rap as a crossover sensation on the radio and in the Walkmans and boom boxes of millions of fans.
At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However, besides the essentials, there are a few added extras that can be included in the desk environment to make every work day a little more productive and efficient. While some employees take the “better safe than sorry” approach to supplying their desk and pack their table full of every tool and gadget they can think of, other professionals have the opposite problem in that they have no idea what they should keep on their desk to begin with. The following three things are…
For those considering a trip to Israel, the food alone is enough of a reason to start packing bags and booking flights. While the food in Israel is often very healthy, it’s also incredibly more-ish, which often means that visitors eat more than they mean to. However, for a delicious vacation, there’s nowhere on the planet quite like Israel.
It’s easy to assume that the time for email marketing is over, thanks to the ever-increasing popularity of things like SEO, and social media. However, the truth is that even though email marketing might not be the newest advertising strategy in the world, it’s still one of the most successful. Though it’s been years since email marketing first came to the forefront of the marketing world, it’s still alive and well today because it’s the easiest way for companies to develop personalized relationships with their target audience. Email is more than just a way to grab someone’s attention. When used correctly, this platform can allow brands to spread their awareness into new marketplaces, and nurture connections with leads. All that,…
You don’t normally hear the terms “Disney” and “extortion” in the same story, but you’re about to. You may or may not be aware that ESPN President John Skipper recently resigned from his role in that company. There were many people speculating as to why, but most sources remained tight lipped on the issue. Not Skipper. He got right out in front of the story, stifling rumors about why he was fired with a story that shocked people even more.
Every manager dreams of being able to bring the best out in their employees. Yet, achieving true engagement, productivity, and efficiency from top-tier talent can be easier said than done. Managers are almost constantly dealing with chronic problems of under-performance in their business, caused by an unacceptably high number of staff feeling underwhelmed and disengaged at work. If hires feel uninterested and emotionally disconnected from the companies they work for, then they’re less likely to give business efforts their all. The good news is that there are ways for management to bring employees out of their shell and encourage them to accomplish more on the job. Leading by example and pushing for greater dedication from workers is a step-by-step process…
New Musical Express broke ground in the entertainment media business for decades. Now, for the first time in 66 years, NME will no longer have a print publication. Everything is being pushed online, according to reports in CNN and other outlets. NME has been a stalwart in the entertainment media game for generations, but the publications ownership group, Time Inc., says the media industry is too tough to continue the print edition of the publication. There’s just not enough bang for their print advertising buck. Lower incomes and rising print costs finally reached a tipping point. This shift is quite a change from just three years ago, when NME was a free weekly music magazine with a newly-minted web presence.…