Mobile Marketing Trends

mobile marketing

Businesses are constantly trying to keep up with the brand new trends that are becoming popular with each passing day, and mobile marketing trends evolve at very high speeds. Most expert mobile marketers view mobile marketing as one of the most effective ways to reach customers on their purchasing journey.

They do this by identifying all of the people, technologies, and processes that they need and then build a clear mobile strategy that’s going to cater to them. However, having a successful mobile marketing strategy doesn’t simply mean that marketers have a good understanding of what the consumers’ mobile preferences are.

These marketers are constantly keeping track of mobile marketing analytics to make all of their marketing efforts fit in with the other marketing strategies they’re using within a given campaign.

Employing a mobile-optimized marketing strategy means that all of the prospects and the consumers are going to be engaged on their preferred mobile device and enable them to have unique communication options in real-time to meet all of their expectations for engagement. This is what ultimately is going to lead to a lot more growth for companies, as long as they embrace these new mobile marketing trends.

Omnichannel Marketing

One of the biggest rising trends in mobile marketing is omnichannel marketing, which focuses on companies marketing across all of the available channels. This means that even though the customers’ buying journey might start on their mobile device, they might move to their computer’s browser to continue it. It could also start with a search on their smart home assistant and then continue on their mobile device, which is why it’s important to implement omnichannel marketing to successful marketing strategies.

Evolving Ads on Instagram

Traditionally, Instagram is a mobile-only app, even though the company has also released a desktop and a browser version of the platform. However, most of the users of the platform prefer the mobile app, and the platform is constantly growing. This means that companies need to step up their advertising game on Instagram while the platform is still growing, and because of this, the platform keeps adding newer advertising options with each passing year that companies can take advantage of

Customized Apps

Fitbit has shown the world that apps don’t only need to be accessories, but they can be turned into a lifestyle. Many people tend to use their mobile devices to enhance the way they live their lives, whether that means through fitness apps like FitBit or MyFitness Pall or through financial assistance with apps like Mint. This means that companies that provide a certain service to their customers can take advantage of these trends by introducing an app.

Introducing apps to consumers can go even a step further, as we mentioned, and companies can then create entire lifestyles for their customers based on the app that they’ve created and grow in brand awareness and purchase power through those apps even more.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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