Dunkin Donuts App Launches Mobile Ordering
There was a point not that long ago when having an app was a luxury or an oddity. Now, pretty much anyone and everyone seems to have one. Some, like the incredible Girl Scout cookie locator, are very useful. Others seem to major on aggravation and minor in taking up space on your phone. But the Girl Scouts are not the only brand trying to help you get your sugar fix. Enter Dunkin’ Donuts.
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Responding to Viral Customers to Benefit your Brand
Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is critical for delivering exceptional customer care. Consumers are getting tired of shopping the old-fashioned way, with more customers opting to buy things online than in-store. But, that’s not the only thing they’re doing more of online. Given the hectic pace of modern day life, consumers have had to adjust to new constraints on their time.
Read MoreFDA Criticized Over Recall Timeline
The inspector general’s office of the Department of Health and Human Services reports that the FDA has been taking its sweet time using its power to force recalls on tainted food items showing pathogens that can kill people or make people very sick.
Read MoreWhat the Tunsil Gasmask Disaster Teaches Us about Crisis PR
Laremy Tunsil’s NFL draft night turned from celebration to horror, after a post on his Twitter page created a public relations disaster. The mysterious post appeared just minutes before the draft began and showed Tunsil smoking marijuana through a gas mask. He then removed the mask, revealing his identity.
Read MoreInstagram Logo Re-Design: #Win, #Fail, or #Draw?
In case you were unaware, Instagram recently re-designed their logo and app aesthetics. And boy, oh boy, did it make waves. According to Ian Spalter, Instagram’s Head of Design, “…the Instagram icon and design was beginning to feel…not reflective of the community, and we thought we could make it better.” For better or worse, Instagram went for it.
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Frozen Food Recall Creates Consumer PR Problems
Listeria. Ask most folks what it is and what it does, and they would have a hard time explaining it. But ask them if they want it in their food, and they know full well it’s very bad. Just the mention of the word leads consumers to stop buying, much less consuming certain products. Now the outbreak scare extends to frozen food, some bought as far back as 2014.
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Zimmerman Back in Press for Gun Auction
Not since the Zimmerman note has a general public hated a Zimmerman more than they do George Zimmerman. The guy’s always in the news for the wrong reasons and just can’t seem to get a clue. When you, as a private citizen, have managed to engender the type of bone-deep revulsion that Zimmerman has, it’s a good idea to try to make your life as private as possible. Instead, Zimmerman has managed to be in the news for many, many bad days even since he was cleared in the shooting death of Trayvon Martin.
Read MorePriceline CEO ousted amid affair rumors
Priceline CEO Darren Huston resigned last week after an investigation concluded he had, in fact, had an “improper relationship” with an employee. According to media reports, the findings concluded Huston “acted contrary to (Priceline’s) code of conduct and engaged in activities inconsistent with those expected of executives. No other information about the nature of the relationships was released, but it’s clear Priceline will have some PR ground to make up in the coming weeks. While this is far from the worst thing that could happen to the company, anytime you mix illicit affairs with a change of leadership you can just about guarantee headlines.
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Ringling pulls elephants years ahead of schedule
In a move just about every side is taking credit for, Ringling Brothers Circus announced it would “retire” its performing elephants in early May, two years before the planned date. By May 11, teams of elephants who have been performing together for decades will be off-loaded from trains and trucks for the final time to finish their days in Central Florida on a 200-acre farm for retired circus animals. The retirement has been planned for some time, mostly in response to public outcry fueled by negative PR and activist activity. The company said initially the plan was to have all the elephants off the road by 2018, but sped up the timetable because they realized they could. The situation was…
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LinkedIn still trying to find itself
Social media is now an incessant part of life for billions of humans across the globe. They use Facebook to connect with friends, Twitter to express opinions, Snapchat and Instagram and others to share life. Millions also have LinkedIn accounts. Now, all together, what’s the purpose of LinkedIn? Yep, it’s “good for business”. Years after it debuted, LinkedIn has developed a strong brand, but it has failed to develop on that core idea that LinkedIn is good for business. People use it, sort of, but not with nearly the ubiquitous constancy of Facebook or Twitter. Simply put, while LinkedIn knows what it’s for, it has failed to communicate what to do with it. People connect … and then what? That’s…
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