The Importance of a Name for a Startup
Brand Names aren’t all created equal. Some names fail to sell. It’s important to use names to stand out and remain memorable in a market crowded with options for customers.
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Members of Raider Nation call for boycotts
Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports. But the Silver and Black Pirates are already hearing mutinous rumblings from inside their fan base … unrest created by rumors the team will be moving to Las Vegas. The decision hasn’t even been made yet, and some fans are already calling for a boycott.
Read MoreWells Fargo to Close Hundreds of Branches
Since the scandal was revealed that Wells Fargo employees had been using current customer’s private information to create fake accounts, including credit cards, consumers watched as the company struggled to right the ship amid the massive PR crisis. They waited for the other shoe to drop. Now it has, and it came down like both boots.
Read MoreAtlanta Officials Trying to Avoid Another Winter Storm PR Disaster
These days you can’t even have a winter-storm pileup on the freeway without it turning into a major PR incident and its backlash. Sometimes, though, the bad press is well-deserved. Back in 2014, a massive storm swept through Georgia, leading to massive gridlock on metro Atlanta freeways, during which people trying to get home from work were stuck on the interstate all night, unable to move in either direction.
Read MoreHow Snapchat succeeds in the crowded social app market
Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.
Read MoreCan the Cowboys save the NFL?
In case you haven’t seen a sports channel or read the sports section of the newspaper lately, here’s a bulletin for you: the NFL is in dire straits. With viewership – and profits – falling the league needs to find a way to make it work like it used to.
Read MoreIceland v. Iceland — two European countries at odds
Iceland is a country. Likely you knew that. A European nation famous for beautiful countryside, being tough on bankers and relatively liberal politically. Iceland is also a place in Britain. Several places, in fact.
Read MoreChili’s gets hammered for shaming veteran
The casual dining joint where anyone can come for a fun, friendly time and some delicious Tex-Mex inspired fare. But things were not so good for U.S. Army vet Ernest Walker when he sat down to lunch at a Cedar Hill, Texas Chili’s restaurant on Veterans’ Day.
Read MorePeople feeling the heat for publishing Trump cover
A few years ago, if someone said Donald Trump was on the cover of People Magazine, most folks would just shrug and say, “of course he is.” Billionaire real estate mogul and reality TV star, why not? And, if you were to tell them the President was on the cover, those people would likely react with the same entire lack of surprise.
Read MoreRolling Stone found guilty in rape story
It was a story the readers of Rolling Stone were waiting for, practically salivating for. The tale of a real, tangible, horrible rape on a college campus. A woman only identified as “Jackie” claimed to have been beaten and raped by members of the Phi Kappa Psi fraternity at the fraternity house during a party. It fit the narrative they wanted to read … and it certainly fit the narrative the reporter, Sabrina Erdely, desperately wanted to tell.
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