Boosting Digital Content Visibility

Overall, content that’s shared on Facebook gets about five hours of visibility in total after it’s first published. When it comes to Twitter, on the other hand, content gets about three hours of visibility. That means when it comes to getting the attention of the target audience, it’s not simply enough for companies to create and publish their content.

Content Distribution Tools

One of the ways that companies can increase the reach of their content on social media is to use content distribution tools and platforms. Many companies these days tend to spend a lot of time promoting their content through newsletters or on social media pages. While it’s a good idea for businesses to nurture their existing relationships with consumers, that’s not a strategy that will generate new traffic to the company’s website.  This is where content distribution tools can come in handy.

With the help of these types of tools and platforms, companies can submit their content to be posted on various premium websites, which increases the reach of thatcontent. When it comes to social media platforms, the best way to increase a company’s reach is to first figure out on which platform most of the company’s target audience is already present. After that, the company can mainly focus its content creation and distribution services on that platform, and can increase its reach by boosting posts or creating paid ads.

Repurposing Content

Another great way that companies can increase the reach of their content is to simply repurpose old pieces in different ways. For example, blog posts that contain interesting statistics and data can easily be turned into informative infographics that highlight that data. The same blog post can also be turned into a podcast and be uploaded as audio content on websites such as iTunes, SoundCloud, or even on Apple Podcasts and Spotify. Any long-form pieces of content such as guides or tutorials can be turned into downloadable PDFs that website visitors can access simply by providing the business with their email address.

Companies can also turn snippets from other types of content such as infographics, studies, or graphs into their own posts for social media platforms. Additionally, any instructional content can also be repurposed into a video tutorial, which has become increasingly popular in recent years.

Utilizing Communities

Small communities are present all over the internet these days, and companies that are present and available to those communities can use them to improve the reach of their content. Many small communities have been formed for people to discuss important issues, ask questions, and get advice.  When a company is able to join in on those conversations and offer valuable information, it can gain a big advantage.

Another way that companies can utilize communities is by working with their own employees in their content marketing campaigns. With a good employee advocacy program, businesses can improve their content’s reach as well as their conversion and engagement rates with consumers. All it takes is for the business to encourage their employees to talk about the great benefits of the company’s products or services on their own social media accounts.

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