News and PR Insights from 5W Public Relations CEO Ronn Torossian

Tag: Crisis PR

GE Hoping to Reset After Rough Road

general electric pr

The past few years have been very difficult for one of the most revered and successful companies in the history of the United States. General Electric (GE). Founded in 1892, GE has been a stalwart of American commerce and ingenuity for more than a century. Recently, though, the news has not been good for the company… and it’s not getting better any time soon.

CEO Larry Culp recently confessed to investors that 2019 is going to be another rough road for GE, but he has promised to take on the issues facing his company “head on” and said that the future is bright.

The simple, hard, economic truth is that many of the key products that helped GE remain strong in the second half of the 20th century just aren’t working for the company like they once did. Faced with this reality, Culp was blunt in his comments, calling the challenges facing the company “complex but clear.”

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Newspapers Answer Concerns About Cyber Attack

newspaper cyber attack

Cyber attacks are a constant growing concern in the Digital Age. As nearly everyone is hooked into the web, and more offsite and cloud-based computing is becoming popular, especially when far too many consumers are not well-versed in online safety, weaknesses and vulnerabilities abound.

Some of the biggest brands in the world have been hacked in recent years, suffering PR consequences and lost consumer confidence. But, when it comes to companies that might be vulnerable to computer-based attacks, print newspapers would not likely be at the top of anyone’s list of potential targets.

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Victoria’s Secret Fashion Show Ratings Fall in Wake of Bad Press

victoria secret pr

Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show.

In the same segment, guests and callers frequently and loudly promoted VS competitors that are considered, especially by Millennials, to be both more socially conscious and “woke” to socio-cultural trends.

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Lion Air Crash leads to PR stumbling block for Boeing

airplane pr

On 29 October 2018, Lion Air Flight 610 was scheduled to fly from Jakarta to Pangkal Pinang in Indonesia. However, tragedy hit 13 minutes after take off with the flight crashing in the Java Sea, northeast of Jakarta. None of the passengers or crew on board survived.

The aircraft was a Boeing 737 MAX 8, and the incident was the first major accident involving the 737 MAX and the deadliest involving the 737 aircraft, resulting in both engineering and public relations challenges for Boeing and its executive team.

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Gold Medalist Offers Mea Culpa for Halloween Costume

halloween pr

Listen, in case you have never heard this before, the Internet is forever… and it’s not very forgiving. You can be a hero today, but mess up once on Twitter, and you may find yourself apologizing for weeks… if you can manage to salvage your career at all.

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Chipotle Deals With Another Health Scare

Chipotle Hack Has Customers Concerned

It’s been a rough year or so for Chipotle, and it doesn’t look like the fast-casual eatery will be going out on a high note. There have been all sorts of reports through the years of people getting sick or other health issues at multiple Chipotle restaurants.

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Motel 6 Facing Barrage of Criticism Over Response

Motel 6

Motel 6 isn’t often in the national spotlight. The discount motel chain offers inexpensive rooms to travelers who are looking for a comfortable stay with few thrills. Now, though, Motel 6 is in the news for entirely different reasons.

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London’s Uber Rival Gets The Boot

London’s Uber rival gets the boot

Ride sharing service Uber has faced tough challenges everywhere it has pioneered. Local governments and taxi unions have slammed the company, tried to block it and fought Uber in court. Sometimes Uber won. Sometimes they lost. Sometimes they just kept operating anyway. Now, though, it seems like ride-sharing was winning, by popular demand if nothing else. Uber and Lyft had blazed the trail and taken the proverbial bullets. Now the market had shifted. At least, that’s how things looked. But that may not be the case.

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Penn State Fraternity Gets a Small Win But Trouble Not Over

Penn State Fraternity

Several members of a Penn State University fraternity have been in hot water in recent months, the subjects of an investigation into the alcohol-related hazing death of a pledge. Now, though, there is a bit of breathing room for the 12 accused college students. A judge tossed out the involuntary manslaughter and aggravated assault charges.

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