Tag: insights

How to Best Align Your Internal and External Communication Plans

Brands need effective corporate comms to build trust, loyalty, and market share. Discordant messages internally and externally can cause confusion, disengage employees, and weaken the brand. Alignment of internal and external communication plans is crucial for brand harmony. Consistent messaging and values resonate powerfully. Building a foundation of shared values and messaging Before crafting individual plans, establish a unified foundation. This begins with leadership buy-in. Executives must champion the importance of communication alignment and dedicate resources to making it happen.  Next, identify key stakeholders, including marketing, HR, PR, and relevant departments. A collaborative approach ensures different perspectives are represented and communication efforts remain consistent. The cornerstone of this foundation is a set of clear brand guidelines. These define the brand’s…

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What is a Neobank? Understanding the Features and Services

In recent years, the rise of technology and the increasing demand for digital banking solutions have paved the way for the emergence of neobanks. Neobanks, also referred to as digital banks or challenger banks, are financial institutions that solely function online and do not have any physical branches. They use technology and innovative methods to offer banking services and strive to provide a seamless and customer-focused banking experience. Online-only banking Neobanks are entirely digital, which means they don’t have physical branches. All banking services are conducted online through mobile apps or web platforms. This online-only approach allows neobanks to reduce operational costs and pass on the savings to customers in the form of competitive interest rates, low fees, and enhanced…

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How the Financial Services Industry Has Revolutionized

The financial services industry has undergone a significant revolution in recent years. That’s been driven by technological advancements and changing customer expectations. There are many ways in which the industry has embraced innovation, reshaped traditional practices, and delivered enhanced financial solutions.  Digital Banking and Mobile Apps The proliferation of digital banking and mobile apps has transformed the way individuals and businesses manage their finances. Traditional brick-and-mortar branches have given way to online platforms. These platforms offer convenient access to banking services anytime, anywhere. Mobile banking apps allow customers to check balances, transfer funds, pay bills, and even apply for loans with ease. These technological advancements have made financial services more accessible. They’ve also streamlined processes and empowered customers to take…

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Measuring Thought Leadership Efforts

One of the most difficult aspects of any thought leadership efforts a company decides to pursue, is measuring the impact that those efforts have managed to generate that can benefit the company. Plenty of the advantages of thought leadership that companies can get need to be measured in ways that are beyond the attention span of a single business, however, the most straightforward measurement is in the form of direct sales that are linked to the thought leadership efforts from the company. Metrics No matter what the company wants to achieve through its thought leadership efforts, it’s important for the sales department inside the company to include these types of campaigns in their performance metrics, so that the source of…

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Tips for creating a company podcast

People want to consume information quickly these days. And written information may not go down well with everyone. Podcasts are becoming extremely popular and it is something that every company needs to do. A podcast is more personal and people who do not read blogs willingly listen to podcasts. Every business can start a podcast that can provide something of value to its listeners. Given below are tips on how to build a successful podcast. Draw on current issues Current issues can also mean current challenges that the company is going through at the moment. Those issues also have to be relevant for the audience. Hot topics of conversation within the organization can also be a part of the content.…

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Essentials of Social Media Marketing

Social media marketing is able to help companies connect with potential customers, generate data on the customers, as well as interact with the target audience. In fact, social media platforms have allowed companies to connect with the target audience in a way that it was never possible before. It also allows companies an opportunity to reach the target audience in different ways and keep track of different metrics to better understand how well their campaigns are performing. Because of the dynamic nature of social media platforms and the way that everyone tends to interact with them, both passively and actively, companies can take advantage of these interactions by keeping track and measuring their performance. Data One of the biggest resources…

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Creating an Effective Call to Action for Companies

Companies that want more consumers to convert have to appeal to the various segments of the target audience and the motivations they have to make a purchase so they can elicit the desired action from them. However, companies don’t need to simply put everything on the call to action to make sure that potential customers are going to convert. Instead, what companies can do is provide an idea to potential customers of what they can have once they go through the action that the company wants them to take. Then, companies can present the call to action to the audience. However, to make that call to action as effective as possible, it’s important for companies to grab the attention of…

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Utilizing  Current Events for Marketing Purposes

The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its marketing campaign. “Bleed for the throne.” The slogan was paired with a red-tinged artist’s rendering from a Game of Thrones scene and the font associated with the show’s title letters. At the very least, the campaign accomplished one goal: to start a conversation. Game of Thrones, with its millions of loyal fans, has a marketing power that other brands are attempting to harness. But this is a smart strategy! Leveraging current events can often be the fresh air that a brand needs to spin…

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Developing a Content Strategy for Effective Marketing

Having an effective and viable content strategy is an important key to the success of any marketing campaign. Content is easy to brush off, and it’s also easy to rush to complete and publish. After all, more is more, right? Wrong. Remember, consumer behavior trends today identify a strong sense of fatigue. This comes from the constant stream of content seeking their attention, the conflicting reports found from various media sources on news issues, and the constant battle for subscription dollars. This creates a less-than-welcoming environment for a marketer who needs to reach more consumers with a content plan.

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Scheer’s mass text a bold but risky move

Receiving an unexpected text messages can catch anyone off guard, especially when it comes from a federal political leader. Even so, it’s part of a new strategy from the Conservative Party of Canada. In provinces without a carbon pricing system in place, including Saskatchewan, Manitoba, Ontario and New Brunswick, residents have been on the receiving end of a text message campaign launched by Conservative Party leader Andrew Scheer.

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