News and PR Insights from 5W Public Relations CEO Ronn Torossian

Tag: Public Relations

Newspapers Answer Concerns About Cyber Attack

newspaper cyber attack

Cyber attacks are a constant growing concern in the Digital Age. As nearly everyone is hooked into the web, and more offsite and cloud-based computing is becoming popular, especially when far too many consumers are not well-versed in online safety, weaknesses and vulnerabilities abound.

Some of the biggest brands in the world have been hacked in recent years, suffering PR consequences and lost consumer confidence. But, when it comes to companies that might be vulnerable to computer-based attacks, print newspapers would not likely be at the top of anyone’s list of potential targets.

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Victoria’s Secret Fashion Show Ratings Fall in Wake of Bad Press

victoria secret pr

Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show.

In the same segment, guests and callers frequently and loudly promoted VS competitors that are considered, especially by Millennials, to be both more socially conscious and “woke” to socio-cultural trends.

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NFL Found the Secret to Revival: Touchdowns

nfl public relations

For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles.

The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not once, but twice, of domestic violence was signed by the Redskins just after being cut by the 49ers. Fans and critics raged.

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Effective Marketing Strategies You’re Probably Not Doing

marketing strategy

The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign.

There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:

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Unconventional Management Tips to Boost Team Performance

Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups where the members are focused on their individual interest.

Every single person in the team from the CEO to intern has an important part to play when it comes to having an positive impact on team performance.An exceptional manager is able to understand this and the importance of a cooperative group dynamic. They find ways to piece together different pieces of a team to create a cohesive and functional unit working towards a common goal.

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Gold Medalist Offers Mea Culpa for Halloween Costume

halloween pr

Listen, in case you have never heard this before, the Internet is forever… and it’s not very forgiving. You can be a hero today, but mess up once on Twitter, and you may find yourself apologizing for weeks… if you can manage to salvage your career at all.

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Victoria’s Secret May Have a Generational PR Problem

victoria secret pr

Not that long ago, from a branding perspective, Victoria’s Secret practically owned the lingerie market. Even today, if you ask anyone over 40 to name a national lingerie brand, the majority will get to Victoria’s Secret quickly. But, as with many other established brands in many other markets, young people are trending away from this clothing brand.

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Conners Debut Sends Mixed Signals to ABC

abc marketing

Ever since it was announced that “The Conners” would replace long-running and recently revived sitcom, “Roseanne,” with the forced departure of the show’s creator and star, opinions have been lining up on both sides of the “Roseanne” divide to see what would happen when the first episode aired. Now, that question has been answered, and it seems to have given narrative ammunition to both sides of the argument.

On the side of ABC, which fired Roseanne and banished her from her own show after the comedian published a tweet many found racist, you have people touting 10.5 million viewers tuning in to see the show. Those ratings are more than “pretty good.” In fact, those numbers made “The Conners” the most-watched ABC show of this season so far. In fact, “The Conners” was the biggest new program on any major network.

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Coffee Competition is Heating Up

Move over Cola Wars, this is the decade of the Coffee Wars. Starbucks is the clear leader, with brand saturation coast to coast, but the former “Dunkin Donuts” brand is retooled and ready for battle.

Slowly, over the past few years, Dunkin’ has been increasing its breakfast menu of quick to-go items and expanding its coffee and beverage offerings, both in the stores and on grocery shelves. There were rumors that the brand might be setting itself up to go toe-to-toe with Starbucks, but, until now, that was mostly speculation.

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Time to Address the Elephant in the City


Stopping just short of launching a stampede through London streets, the World Wildlife Fund (WWF) this week released an elephant out the front of St Paul’s Cathedral- a life-sized hologram elephant,that is.

The hologram, reaching more than 16 feet in length, is part of the organisation’s Stop Wildlife Trafficking Campaign, aiming to collect more than 100,000 signatures as part of a call on the British government to end illegal wildlife trafficking.

According to the WWF, 90 percent of African elephants have been lost in the last century, amounting to 20,000 of the animals killed for their ivory each year. The figure outpaces the species’ birth rate by a country mile.

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