Effective Marketing Strategies You’re Probably Not Doing

marketing strategy

The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign.

There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:


Sometimes all you need to convince people to buy your product is to target them a second time. Re-marketing is a strategy that aims to increase conversation rates by showing your product or offer to people who have already shown interest in your product until you have converted an interested potential customer into a buyer.

Since your marketing will be targeted at people who have already indicated their interest through one or the other, it will be much easier to turn them into clients. However, this strategy should be employed cautiously – you don’t want to be known as the annoying brand by targeting the wrong people.

Text Messaging

Using SMS marketing may seem like an outdated and ineffective idea because in the past, SMS marketing rarely yielded any results. However, times and people have changed. Smartphones and smartphones users are drastically different from the phones and phone users of yesteryear. Studies show that millennials are likely to open their messages within 90 seconds of receiving them.

So if your target audience is young people, you can count on them to regularly check their phones and messages, opening an new avenue for your marketing campaign.


Chatbots digitally interact with your audience just like a human would, however with the use of automated messages. They can be used in accommodating your marketing needs by responding to queries 24/7, something that would be impossible for a human to do.

Chatbots perform a lot of functions for a marketing team, in addition to facilitating sales, they help identify leads and  engage customers in real time.

Snail Mail

Don’t underestimate the value of old school techniques like a direct mail campaign. Direct mail is a great way to complement your digital marketing campaign, and adds a more personal touch than an email. The effort you put into creating and sending out your snail mail will be appreciated by your audience.


People who attend speaking events are usually already interested in the topic covered by the speaker. Take advantage of events that relate to your product or service by seizing the opportunity to speak in front of a crowd that is already interested and engaged in your product before you even take the stage. Use events as an opportunity to produce positive public exposure about your brand!

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

View more posts from this author