News and PR Insights from 5W Public Relations CEO Ronn Torossian

Tag: Ronn Torossian

Victoria’s Secret Fashion Show Ratings Fall in Wake of Bad Press

victoria secret pr

Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show.

In the same segment, guests and callers frequently and loudly promoted VS competitors that are considered, especially by Millennials, to be both more socially conscious and “woke” to socio-cultural trends.

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Lion Air Crash leads to PR stumbling block for Boeing

airplane pr

On 29 October 2018, Lion Air Flight 610 was scheduled to fly from Jakarta to Pangkal Pinang in Indonesia. However, tragedy hit 13 minutes after take off with the flight crashing in the Java Sea, northeast of Jakarta. None of the passengers or crew on board survived.

The aircraft was a Boeing 737 MAX 8, and the incident was the first major accident involving the 737 MAX and the deadliest involving the 737 aircraft, resulting in both engineering and public relations challenges for Boeing and its executive team.

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NFL Found the Secret to Revival: Touchdowns

nfl public relations

For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles.

The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not once, but twice, of domestic violence was signed by the Redskins just after being cut by the 49ers. Fans and critics raged.

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Effective Marketing Strategies You’re Probably Not Doing

marketing strategy

The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign.

There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:

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Unconventional Management Tips to Boost Team Performance

Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups where the members are focused on their individual interest.

Every single person in the team from the CEO to intern has an important part to play when it comes to having an positive impact on team performance.An exceptional manager is able to understand this and the importance of a cooperative group dynamic. They find ways to piece together different pieces of a team to create a cohesive and functional unit working towards a common goal.

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Harley Having to Answer for Yet Another Recall

harley davidson

For every automotive manufacturer, recalls will happen. Each one is an opportunity for effective, ineffective, or disastrous public relations. Most people will remember the GM consumer PR disaster in which the company held off on recalling parts that some later reported they knew could be defective. Those defects caused deaths and proved to be a major PR scandal for the company.

Then there was the Takata airbag PR nightmare, in which it was shown that the life-saving devices may be defective on many different models across a variety of different manufacturers. The scandal rocked the company, causing serious, permanent ramifications.

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Starbucks Offers Double Shot of Holiday Cups

starbucks pr

Remember “Cupgate” a few years ago? When Starbucks tried to go minimalist on their traditional holiday-themed cups, some people were fighting mad. Then there was last year’s cups, which invited customers to draw on them in order to “to create a culture of belonging, inclusion and diversity…” Once again, fury erupted in some quarters, leaving Starbucks to defend their aesthetic choices. While that upset passed quickly each time, leaving a general feeling of silliness about the whole episode, Starbucks has clearly not forgotten.

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Conners Debut Sends Mixed Signals to ABC

abc marketing

Ever since it was announced that “The Conners” would replace long-running and recently revived sitcom, “Roseanne,” with the forced departure of the show’s creator and star, opinions have been lining up on both sides of the “Roseanne” divide to see what would happen when the first episode aired. Now, that question has been answered, and it seems to have given narrative ammunition to both sides of the argument.

On the side of ABC, which fired Roseanne and banished her from her own show after the comedian published a tweet many found racist, you have people touting 10.5 million viewers tuning in to see the show. Those ratings are more than “pretty good.” In fact, those numbers made “The Conners” the most-watched ABC show of this season so far. In fact, “The Conners” was the biggest new program on any major network.

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NCAA and Big 12 Address with Ongoing Scandal

Another pre-season for NCAA basketball begins with yet another scandal in the headlines. A corruption scandal rocked the league last year, costing iconic coaches their jobs and muddying the reputations of some of the NCAA’s top hoops programs. 2018 is off to a similar start.

Recently, it was announced that star Kansas forward Silvio De Sousa will ride the pine “indefinitely” while the top-ranked Jayhawks wait to see what the consequences for his actions will be. De Sousa has been “connected” to the longstanding scandal in a way that may damage his eligibility. Some are already saying he may miss most or all of the season. It is considered certain he will miss the big season opener against Michigan State on November 6. Kansas fans and boosters are fighting mad.

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Coffee Competition is Heating Up

Move over Cola Wars, this is the decade of the Coffee Wars. Starbucks is the clear leader, with brand saturation coast to coast, but the former “Dunkin Donuts” brand is retooled and ready for battle.

Slowly, over the past few years, Dunkin’ has been increasing its breakfast menu of quick to-go items and expanding its coffee and beverage offerings, both in the stores and on grocery shelves. There were rumors that the brand might be setting itself up to go toe-to-toe with Starbucks, but, until now, that was mostly speculation.

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