Tag: strategy

Apple is Tackling Data Privacy PR Head-On

apple pr

In a radical break from the Big-Tech norm, Apple CEO Tim Cook has called on the US government help internet users control the collection of their personal data. In an op-ed for Time magazine, Cook asserts that consumers should have the power to “delete their data on demand, freely, easily and online, once and for all.”

Cook’s pledge is pitted heavily against the “shadow economy” of data brokers, firms that ply their wares via the collection and sale of personal data reaped from digital tracking. Think Facebook’s 2018 data sharing scandal, of Cambridge Analytica and Trumpian fame.

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Newspapers Answer Concerns About Cyber Attack

newspaper cyber attack

Cyber attacks are a constant growing concern in the Digital Age. As nearly everyone is hooked into the web, and more offsite and cloud-based computing is becoming popular, especially when far too many consumers are not well-versed in online safety, weaknesses and vulnerabilities abound.

Some of the biggest brands in the world have been hacked in recent years, suffering PR consequences and lost consumer confidence. But, when it comes to companies that might be vulnerable to computer-based attacks, print newspapers would not likely be at the top of anyone’s list of potential targets.

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Tesla Addresses Lost Tax Break by Lowering Prices

tesla marketing

Tesla has been going gangbusters. Despite a serious PR hiccup when production lagged on its promised mid-level family sedan, the fully electric automotive pioneer has been doing banner business.

While not a chief driver of the company’s success, the promise of a tax rebate for buying a fully electric car helped make the price tag more attractive for fence-sitting consumers. Unfortunately for late-adopting Tesla buyers, the tax credit had a temporary shelf life. Once the company reached 200,000 units sold, the tax credit would begin a gradual phase-out.

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Lululemon Founder Says Company Worse off Without Him

lululemon

When a brand has to part ways with its founder, it’s not generally under happy circumstances. There’s often a lot said, and there can be some very public hard feelings. In the case of women’s sportswear brand, Lululemon, founder and former CEO Chip Wilson is still speaking out, still insisting the company did better with him despite the controversial statements that forced his resignation.

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Five PR strategies to deal with fake news

fake news

As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the rapid spread of fake news. This adds to the long list of challenges which already plague PR professionals. Fake news or public misstatements can often cause irreparable damage to a brand or a company’s image if the right steps aren’t taken.

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Payless Shoes’ PR Prank

payless pr

Payless Shoes launched a fake luxury brand as a PR prank – and boy, did it work! The discount footwear retailer Payless pulled out all the stops and took a satirical shot at influencers.

This prank achieved a lot – it showed that the difference between Payless and luxury shoes are just brand names, and it also showed that even expert fashion influencers aren’t able to distinguish between a discount sneaker and a designer shoe.

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Burger King Pokes the Competition With New Promotion

burger king pr

In recent years, fast food brands have been frantically jockeying for position in a consumer market that is showing more of a taste for tacos and “fast casual” dining, in lieu of fast food burgers and fries. Wendy’s has grabbed market share with witty social media campaigns and well-managed messaging around their “fresh never frozen” message.

Meanwhile, McDonald’s, after earning some negative headlines for parting ways with the Olympics, has been gaining ground by promoting their fresh, not frozen, Quarter Pounder. Sure, the company got some snide social media commentary from Wendy’s about the “never frozen” announcement, but it’s been a winner so far.

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Lion Air Crash leads to PR stumbling block for Boeing

airplane pr

On 29 October 2018, Lion Air Flight 610 was scheduled to fly from Jakarta to Pangkal Pinang in Indonesia. However, tragedy hit 13 minutes after take off with the flight crashing in the Java Sea, northeast of Jakarta. None of the passengers or crew on board survived.

The aircraft was a Boeing 737 MAX 8, and the incident was the first major accident involving the 737 MAX and the deadliest involving the 737 aircraft, resulting in both engineering and public relations challenges for Boeing and its executive team.

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NFL Found the Secret to Revival: Touchdowns

nfl public relations

For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles.

The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not once, but twice, of domestic violence was signed by the Redskins just after being cut by the 49ers. Fans and critics raged.

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Effective Marketing Strategies You’re Probably Not Doing

marketing strategy

The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign.

There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:

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