Learn how B2C PR teams can use proven political campaign tactics to boost media impact, manage crises better & build stronger consumer relationships through strategic messaging
Learn how to create consistent brand messaging across multiple marketing channels while optimizing content for each platform’s unique strengths and audience needs
Learn how to analyze and communicate product value through teardowns. A complete guide to feature analysis, competitive research, and effective presentation methods.
Learn how to synchronize PR and product roadmaps for successful launches. Tips on calendar alignment, narrative planning, and managing timeline changes for better results
Learn how to successfully revive a dormant brand through strategic planning, modernization and digital marketing while maintaining brand heritage. Expert tips and insights.
Learn how to develop clear customer communication strategies during brand market exits with expert tips on stakeholder management and maintaining brand reputation
Learn how PR professionals can use UX research methods like empathy interviews and friction mapping to create more effective, audience-focused communications campaigns.
Learn how to build a strong spokesperson program with tips on selecting talent, developing training, managing media opportunities and measuring success to elevate communications
Learn how to transform your internal communication wins into powerful external PR stories with tips on employee advocacy, messaging and content creation
Learn how to professionally decline media interviews while maintaining good relationships with journalists. Tips for polite refusals, offering alternatives and preserving access.