Ronn Torossian Update

News and Updates from 5WPR CEO Ronn Torossian

Bebe Latest Retailer to Shutter Stores

Bebe Latest Retailer to Shutter Stores

The death watch for American retail stores continues as shoppers are still choosing online over buying at branded department stores. The latest casualty is Bebe, which defined its brand as a “unique sophisticated and timelessly sexy” line of ladies clothing. Apparently, customers did not agree … at least not enough of them to keep the brick and mortar aspect of the brand afloat. According to reports in CNN, Bebe will close all its 168 brick and mortar shops in the United States and Canada.

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How This Baby Supply Maker Dealt with Toxic Teether

How This Baby Supply Maker Dealt with Toxic Teether

US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teething tablet quickly complied with the request, issuing a recall of an unspecified quantity of the products. They also ceased manufacturing the product last fall, and now they have notified distributors to pull any products currently on the shelves.

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Wells Fargo’s Full Page Mea Culpa

Wells Fargo’s Full Page Mea Culpa

Sometimes, when you’re the boss, you have to take the bullet, even if it’s not your fault. Such is the story of new Wells Fargo CEO Tim Sloan’s open letter on the pages of major newspapers, coast to coast. When a company makes a huge mistake, there are two big questions that immediately arise: “who will take responsibility?” and, “will consumers accept that?”

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Crafting a B2B PR Strategy to Help Grow a Business

Crafting a B2B PR Strategy to Help Grow a Business

Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.

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SpaceX Does the Impossible

SpaceX does the impossible

In the history of the space race, one “truth” has been constant: you can’t reuse a rocket. There’s currently a ton of “space junk” floating around out there and other materials came crashing back down to earth because the space-going nations of the world did not have the ability to bring it back down safely.

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CHiPs Big Screen Reboot Panned by Critics

CHiPs Big Screen Reboot Panned by Critics

Growing up in the 70s and 80s, most American kids – and many of their parents – were big fans of CHiPs. The program followed the exploits of a pair of California Highway Patrol officers out to do good, help people, and generally look cool cruising on their motorcycles. The episodes were fun brain candy, a chance for the whole family to hang out and share some TV time.

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Dan Palmier: Boston Renaissance Man in Action

Daniel Palmier

Boston entrepreneur and philanthropist Daniel Palmier faces no shortage of challenges in his life, and doesn’t back down from any one of them. He’s managed to find a strong balance between his work life and his social life, by bringing his knowledge and skills together with members of his family to not only build business’ but to help local and global charities as well.

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McDonalds’ Twitter Account Hacked

McDonalds’ Twitter Account Hacked

These days, it seems like, sooner or later, everyone gets hacked. Big box stores, department stores, discount retailers and credit card companies. It seems no one is safe. But McDonald’s? Did anyone really expect black hat programmers to sneak into the cyber home of the Golden Arches? Well, they have … at least on Twitter.

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USA Gymnastics Head on the Hot Seat

USA Gymnastics Head on the Hot Seat

Look back at nearly every Summer Olympics in a generation. Who’s the hero for the United States? With the possible exception of the “Dream Team” basketball squad and swimmer Michael Phelps, it’s been the gymnastics team. USA Gymnastics not only maintains a massive national fan base, it dominates headlines during the Games and creates overnight sensation superstars, especially out of scrappy young women who captivate our senses and wow us with incredible athleticism and courage each and every Olympiad.

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Uber Fighting with Drivers Again

Uber Fighting with Drivers Again

Uber had a great business plan that met a huge felt need, especially for younger urban dwellers who loved technology, didn’t have cars and were tired of having to depend on taxis for transportation. The app-based service has exploded in popularity in nearly every place it’s opened for business … and, in most of those places the company has had to fight for its business life.

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