July 24, 2017
Can Snapchat Really Match up Against the Bigger Hitters in Social War?
In social media, Facebook and YouTube reign supreme. But there are a host of up and comers and strong contenders, especially second generation apps like Instagram and Snapchat, which marketed to Millennials and younger audiences, leaving Facebook largely to their parents. Twitter, though it does cross generations, is not in the top three.
July 17, 2017
Microsoft Looking to Deliver Broadband to Rural America
In the race for digital technology supremacy, one question has remained stubbornly elusive: who will achieve rural broadband first? While it’s true that some places can get decent speed internet and cable service through satellite providers, the fact is the United States is behind many developed countries in delivering high-speed services to all its citizens.
July 10, 2017
With Sony Investment, Vinyl is Officially “Back”
With the advent of digital music, many in the biz scoffed. Those iPod things were just a fad, another Steve Jobs gimmick that would fizzle out. They, as we all know, turned out to be very, very wrong. But now music has come even further than that. Ask any 20-something you know, and you will find they don’t even download tunes anymore. They’re subscribed to a service that builds playlists based on preferences.
July 5, 2017
Power of Rock Expands The Show at The Rock N Roll Hall of Fame
Cleveland’s Rock ‘n Roll Hall of Fame recently introduced a new exhibit that invites fans to learn what it feels like to be a star inducted into the Hall. The new exhibit, “Power of Rock,” comes with film clips, laser lights, smoke and recorded stories by Hall inductees.
June 26, 2017
Tiger Heads to Pain Med Rehab
This has not been a great year for Tiger Woods, either in the sport that made him famous or out in the public eye. Ever since his very public breakup with his supermodel wife, Woods has been trying to win back his fans and his squeaky-clean image. He’s had an uphill battle, not helped in the least by a recent arrest for DUI.
June 19, 2017
McDonald’s Abandons the Olympics
McDonald’s recently announced it would be parting ways with the Olympic Games after nearly five decades of public partnership. The fast food chain has been linked with the Games since 1968 when the company delivered burgers to athletes competing in the Grenoble Winter Games.
June 12, 2017
Puerto Rico Pushing for Statehood
Almost lost in all the contention and politicking since the inauguration of Donald Trump this past January is the momentum building in the statehood push for Puerto Rico. Recently elected Governor Ricardo Rossello is working hard to build a coalition to demand statehood for one of the United States’ closest territories.
June 7, 2017
Chipotle Hack Has Customers Concerned
Chipotle is in the news again, and, once again, the headlines will lead to a public relations problem for the company. According to multiple media outlets, many different Chipotle locations fell victim to a hacking attack that allowed the perpetrators to gain access to credit card information of customers.
May 31, 2017
LeBron James Doesn’t Care if He’s the GOAT
As his Cleveland Cavaliers approach yet another NBA Finals, superstar LeBron James continues to be mentioned in the same conversation as others considered to be the Greatest Of All Time. Is he better than Jordan? Better than Bird? Better than Magic or Kareem or any of the others often held up as the best to ever dribble a basketball. Ask most of these guys, and they’ll likely say “it’s me.” Ask LeBron, and King James may just shake his head.
May 9, 2017
Check Out My Interview with Haute Living
I recently gave Haute Living a look inside my office, showed them the most essential items on my desk, and gave them insights to the way I run my agency, 5W Public Relations.