Which Press Release Distribution Channels Offer The Best Roi For My Budget?
Learn how different press release distribution channels compare in ROI, from wire services to email outreach. Get tips on choosing the best options for your budget.
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Research Report: Nurturing Long-term Media Relationships In 2025
Learn proven strategies for building long-term media relationships in 2025 through thoughtful check-ins, exclusive content sharing & authentic holiday engagement
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DIY Public Relations: A Complete Guide to Running PR Campaigns on a Budget
Learn how small businesses can run effective PR campaigns on a budget with free tools, DIY strategies and proven tactics for building media relationships and brand awareness.
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The Role of Paid Media in PR
Learn how paid media transforms modern PR strategies including sponsored content, native ads & influencer partnerships, plus practical tips to measure success & integrate campaigns.
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Building Media Lists That Work: A Complete Guide to Targeting, Personalization, and Maintenance
Learn how to build effective media lists with strategies for targeting journalists, personalizing outreach & maintaining accurate contact databases for higher PR success rates
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Influencer Marketing Done Right: How Small Brands Can Win Big with Authentic Collaborations
Learn how small brands can leverage influencer marketing through authentic collaborations, strategic partnerships and user-generated content to boost visibility and drive growth.
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Media Training for Executives: A Complete Guide to Interview Success
Learn how to master media interviews with expert tips on preparation, message control, body language and crisis communication for business executives.
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Aligning PR and Marketing for Unified Growth: A Complete Guide
Learn how to align PR and marketing teams for better business growth with proven strategies for shared goals, integrated workflows & higher revenue through unified planning
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Measuring PR Success: A Guide to Modern Measurement Tools and Metrics
Learn how modern PR teams measure success using digital tools like Meltwater, Cision and GA4. Guide covers metrics, analytics platforms and reporting best practices.
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Crafting Messaging That Resonates: A Guide For Marketing Professionals
Discover how to create marketing messages that truly connect with your audience. Learn research-based frameworks for developing personas and measuring message impact.
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