Ronn Torossian Update

Updates and Insights from 5WPR Founder Ronn Torossian

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5WPR Insight

5WPR Releases Free 36-Page Research Report on U.S. PR and Marketing Education

5W Public Relations (5WPR) has released a free 36-page research report on the U.S. public relations and marketing education landscape, founder Ronn Torossian announced this week.

The report, Studying PR and Marketing at U.S. Universities, is available at no cost and without registration at 5wpr.com/research/pr-marketing-education. It is the first in a planned series of 5W research publications.

Key data points covered:

  • Median annual wage for PR specialists in the U.S.: $69,780 (BLS, May 2024)
  • Median annual wage for PR managers: $138,520
  • Projected employment growth for PR specialists through 2034: 5%
  • Annual openings: ~27,600 for PR specialists, ~10,200 for PR managers
  • Entry-level salary ranges across 11 U.S. cities: $45,000 to $90,000

The 10 Tier 1 undergraduate PR programs profiled in the report:

  • Syracuse University (Newhouse)
  • USC (Annenberg)
  • Northwestern University (Medill)
  • University of Florida (CJC)
  • University of Missouri
  • University of Texas at Austin (Moody)
  • University of Georgia (Grady)
  • Boston University (COM)
  • New York University (Steinhardt / SPS)
  • UNC Chapel Hill (Hussman)

The report includes nine illustrated charts and grades each Tier 1 program on its current AI integration status. Boston University, Columbia SPS, NYU SPS, and the University of Denver are identified as the four programs with the strongest dedicated AI curricula.

The full report is available at 5wpr.com/research/pr-marketing-education.

5WPR releases a free report on PR education, salaries, top schools, and AI integration across U.S. universities.