Best Super Bowl Commercials

Ronn Torossian is CEO of 5W Public Relations, a leading PR Firm in NYC

In the quaint and peaceful days of ” a couple years ago ” Super Bowl advertisers actually waited until the game to reveal their super selections. Not so much anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity. Brands have taken notice and many have jumped on the early release bandwagon. A few top-line thoughts from 5WPR  on why these brands may have benefited from their early release.

Budweiser’s puppy love: Yet again, the horses were back. But this time they “adopt” a cute little dog. The animals spend the rest of the commercial bonding. The “awww” factor here is off the charts. Most folks grab beer for the big game. Bud hoped the early release translated into sales on the way to the Big Party.

The Muppets steal a car: Who wouldn’t want the Muppets to hijack their ride? Well, most of us probably, but we sure enjoy watching it happen to someone else. This promotion of the upcoming movie captures some of the irreverent humor of the original weekly show.

The ‘Full House’ reunion: While it may not be Jesse and the Rippers, this reunion of one of the 90’s favorite sitcom families spiked the nostalgia factor like punch at the prom. This crew hasn’t been back together in nearly two decades. Was America ready? We can’t be sure.  But you can bet the “house” went quiet when this commercial came on.

Ellen’s Beats Music commercial: Ellen understands smart product placement, and as an avowed fan of the Beats Music app, the comedienne has parlayed that interest into a starring role in a Big Game commercial. This is a great barometer of where someone is in their career. Only household names get to host a Super Bowl commercial. It’s more about having fun than building a reputation.

Whether promoting another product, giving the audience what they want, or reminding people just how much fun your brand can be, finding a spot in a Super Bowl ad is a tremendous opportunity to grab attention.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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