McDonalds’ Twitter Account Hacked
These days, it seems like, sooner or later, everyone gets hacked. Big box stores, department stores, discount retailers and credit card companies. It seems no one is safe. But McDonald’s? Did anyone really expect black hat programmers to sneak into the cyber home of the Golden Arches? Well, they have … at least on Twitter.
Read MoreUSA Gymnastics Head on the Hot Seat
Look back at nearly every Summer Olympics in a generation. Who’s the hero for the United States? With the possible exception of the “Dream Team” basketball squad and swimmer Michael Phelps, it’s been the gymnastics team. USA Gymnastics not only maintains a massive national fan base, it dominates headlines during the Games and creates overnight sensation superstars, especially out of scrappy young women who captivate our senses and wow us with incredible athleticism and courage each and every Olympiad.
Read MoreUber Fighting with Drivers Again
Uber had a great business plan that met a huge felt need, especially for younger urban dwellers who loved technology, didn’t have cars and were tired of having to depend on taxis for transportation. The app-based service has exploded in popularity in nearly every place it’s opened for business … and, in most of those places the company has had to fight for its business life.
Read MoreVonn at Odds with Officials
For some time now, Lindsey Vonn has been the face of winter sports. The Alpine racer recently made headlines after dropping out of a combined race, along with some teammates, all of whom refused to race in a contest on the World Cup Tour, citing dangerous conditions.
Read MoreIs Big Auto on its way back?
A few years ago U.S. automakers were having so much trouble selling cars they not only needed a government bailout, they needed cash to help buyers afford trade-ins. The industry was in dire straits. No one was saying it was on the way out, but things were very grim and not looking much better. Then came the turnaround.
Read MoreThe Importance of a Name for a Startup
Brand Names aren’t all created equal. Some names fail to sell. It’s important to use names to stand out and remain memorable in a market crowded with options for customers.
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Members of Raider Nation call for boycotts
Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports. But the Silver and Black Pirates are already hearing mutinous rumblings from inside their fan base … unrest created by rumors the team will be moving to Las Vegas. The decision hasn’t even been made yet, and some fans are already calling for a boycott.
Read MoreWells Fargo to Close Hundreds of Branches
Since the scandal was revealed that Wells Fargo employees had been using current customer’s private information to create fake accounts, including credit cards, consumers watched as the company struggled to right the ship amid the massive PR crisis. They waited for the other shoe to drop. Now it has, and it came down like both boots.
Read MoreAtlanta Officials Trying to Avoid Another Winter Storm PR Disaster
These days you can’t even have a winter-storm pileup on the freeway without it turning into a major PR incident and its backlash. Sometimes, though, the bad press is well-deserved. Back in 2014, a massive storm swept through Georgia, leading to massive gridlock on metro Atlanta freeways, during which people trying to get home from work were stuck on the interstate all night, unable to move in either direction.
Read MoreHow Snapchat succeeds in the crowded social app market
Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.
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