In pursuit of lifelong customers
The best companies are those that use strategies to acquire customers and keep them for life. No matter how aggressive competition may be, a business should have a goal to hold on to customers with the help of long-term customer relationships. Many strategies can be implemented to win customers for life. If a customer chooses a business, it means that a business has already done something right. Given below are strategies that will help a business to win over clients and hold on to them for life. Welcome new customers It is important to know details about a customer that would make them feel special. Being compassionate is important, and that has to be genuine compassion, not fake. A proactive…
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B2B landing pages for better conversions
A B2B landing page cannot afford to be generic. What might seem to be simple might end up being boring. One should not lose sight of the fact that it is the landing page that convinces visitors to take the next step. When it comes to a business, it has to be kept in mind that a business mind will be more careful than individual customers while making buying decisions. Given below are certain elements that would help to create high-converting landing pages. Focus on the unique value proposition The unique value proposition or the UVP should clearly communicate the benefit that a business promises to deliver to its customers. The visitors should know that the value proposition is what…
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PR tips for wineries
Whether it is a new brand, or an established winery, PR can help to increase visibility and establish trust. Wineries can always benefit from PR strategies. Whether a wine brand is a supermarket favorite or is ultra-premium, it can always do with a boost in sales. Given below are some PR tips for a wine brand that wants to expand its reach and tap into new audiences. Use storytelling We are living in uncertain times and in such challenging times, a PR professional can help to tell the story of a wine brand in a way that would be worthy of attention. To tell a story effectively, research should be carried out on the target customer. The story can be…
Read MoreBrands are Using Loyalty to Cut Acquisition Costs
The ongoing battle among brands today is the one raging over customer loyalty. The environment of digital marketing is shifting, and this causes competition in various forms. As more brands become aware of the importance of building a loyal customer base — while also keeping their new customer acquisition costs low — some creativity is needed to entice those customers not only to stay loyal, but to bring more people into the fold via referrals. This challenge has led to an increase in loyalty and rewards programs. For example, the recently announced Target Circle is one of the latest iterations of loyalty programs promising perks and benefits for those who choose to spend their money in Target stores. Another way…
Read MoreBoeing: A Case Study in How Not to Manage Your PR
As one of corporate America’s most recognizable brands, you would think Boeing would be well-poised to deal with public relations crises of all shapes and sizes. Indeed, as a major exporter and military contractor, Boeing has deep pockets when it comes to lobbying in Washington; you would think this kind of spending would carry through to the firm’s PR department.
Read MoreApple v. Qualcomm: A PR win
The scene is this: The opening arguments for Apple vs Qualcomm are well underway in the Southern District of San Diego, with the US District Court Judge Gonzalo P. Curiel first disallowing, then reversing his decision and allowing live tweeting. Included in the passionate arguments are allegations of double-dipping, talk of KFC and its secret recipe, debates over chicken and potatoes. Who says the world of corporate law is a dull one?
Read MoreUnconventional Management Tips to Boost Team Performance
Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups where the members are focused on their individual interest. Every single person in the team from the CEO to intern has an important part to play when it comes to having an positive impact on team performance.An exceptional manager is able to understand this and the importance of a cooperative group dynamic. They find ways to piece together different pieces of a team to create a cohesive and functional unit working towards a common goal.
Read More“Papa” John Schnatter Delivers Defiant Message
John Schnatter is firing back at the company he founded, which has taken steps to distance their brand from the guy who, not that long ago, was the, face of the operation. “Papa John” was on everything, from the branding to the TV commercials to the radio spots. All that was true for years, until a few weeks ago, when reports surfaced that Schnatter made some remarks on a conference call that some considered racist. Once those allegations surfaced, Schnatter was quickly wiped away from the company’s branding. Schnatter maintains both that what he said, in context, was not inappropriate, and he says the company would be better off keeping him as the center of its brand.
Read MoreCrafting a B2B PR Strategy to Help Grow a Business
Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.
Read MoreDan Palmier: Boston Renaissance Man in Action
Boston entrepreneur and philanthropist Daniel Palmier faces no shortage of challenges in his life, and doesn’t back down from any one of them. He’s managed to find a strong balance between his work life and his social life, by bringing his knowledge and skills together with members of his family to not only build business’ but to help local and global charities as well.
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