PR tips for wineries

Whether it is a new brand, or an established winery, PR can help to increase visibility and establish trust. Wineries can always benefit from PR strategies. Whether a wine brand is a supermarket favorite or is ultra-premium, it can always do with a boost in sales. Given below are some PR tips for a wine brand that wants to expand its reach and tap into new audiences.

Use storytelling

We are living in uncertain times and in such challenging times, a PR professional can help to tell the story of a wine brand in a way that would be worthy of attention. To tell a story effectively, research should be carried out on the target customer. The story can be about anything. It can be about the value of the brand, its founder or even its customers. The story will help the audience to understand why they should support the brand. A story can breathe life into a product and create connections with the audience. Stories are always remembered more than facts. For instance, a story about the obstacles that a winery has overcome will always be more memorable than the year that it was founded.

Share information with the target audience

Whether it is the production method of a winery or the length of maturation of a wine, these are all resources that can be shared as information with the target audience. If the target audience is a lifestyle influencer, then they will be interested in the tasting profile of a wine. Very few people have complete knowledge about what makes up a bottle of wine and as such sharing relevant information can help to arouse curiosity about a wine brand. For instance, a lifestyle journalist may be interested in what makes a wine different from another.

Send media samples

To spread the good news about the outstanding product of a winery or get it in front of reviewers, influencers, and bloggers as part of its outreach, it is a good idea to send media samples of the wine to the influencers and reviewers. While sending media samples, a winery should ensure that the samples reach on time and are not delayed by shipping issues. Media samples are a great way to increase the visibility of a wine brand in the wider world.

Publicize the winery as the event venue

A winery itself can be publicized as an event venue. It can even be publicized as a wedding venue. For discerning wine travelers, package deals can be offered. Tastemakers can also be invited and they would share the story of a wine brand. In the off-season, people are more interested in visiting wineries as the wine tasting becomes more intimate. This could be an opportunity that a wine brand can take advantage of. There should be no hesitation in pushing boundaries while creating a campaign as quirky and interesting campaigns always pay off.

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