E.L.F Launches Themed Beauty and Skincare Products
E.L.F Beauty has been known to respond to the ever-changing consumer behaviors and market conditions. The company always tries to build genuine relationships with their consumers and listens and responds to the needs of their customers. They deliver quality products at affordable prices and their products are vegan and cruelty-free. The company also has a value-driven approach to marketing. They listen to their consumers and build products around their needs. For some of their products, there is no clear differentiation between makeup and skincare. For instance, the Ride or Die lip balm not only hydrates lips but also adds a subtle color.Their products aim to serve different needs. The Game Up collection With their new collection, ‘Game Up’, the brand…
Read More
Forever 21’s Metaverse Venture
The metaverse is an immersive experience whose popularity has increased during the pandemic. Some brands like Gucci and Hyundai have built their virtual worlds, and brands like HBO, Nike, and Sephora are leaning into AR and VR experiences. Brands are not only creating branded digital worlds and items, but are also showing up in metaverse environments through digital advertising. Industry experts are predicting that metaverse marketing will soon become a necessity for all brands. Forever 21 is now one of the many brands that is exploring the creative ways virtual reality can engage consumers and keep them coming back for more. The metaverse is now a novel way for businesses to get the attention of consumers in a competitive online…
Read More
Consumer Motivation
Motivation occurs when a need is aroused in a consumer that they have to satisfy. Quite a few factors can drive motivation, like perceived risks, personal relevance, need for safety, making a statement, conformism, prestige, and a consumer’s personal values. Nowadays, consumers will give up on brands that don’t support their values in favor of those that do. Brand switching is becoming more and more common along with the willingness to pay more. Motivation leads to involvement. Some consumers get very attached to brands and businesses. However, the degree of attachment to a product differs. Some consumers demonstrate unwavering loyalty to a brand compared to others. For instance, few brands have been as successful as Harley Davidson in generating customer…
Read More
PR Crisis Lessons
The job of most public relations professionals is to analyze the way that corporate communications are going to make target audiences feel. That’s why it’s important to ask how each statement is going to be perceived by the public, the purpose of that statement, and the potential damage it can cause to a brand. These days, people are spending a lot more time on social media compared to the past, because they’ve had to stay in their homes due to the pandemic. Additionally, the increase of political involvement across a variety of spheres has generated a large number of digital activists that are ready to call out any potential mistake, which means the likelihood and the cost of a PR…
Read More
Amplifying Social Media Influencer Campaigns
One of the most popular as well as cost-effective ways that companies can expand their digital presence these days is through influencer marketing campaigns. These days, about 75% of all brands end up working with influencers on their marketing campaigns for products or services. When these types of campaigns are implemented the right way, companies end up seeing a positive return on investment (ROI). Since it’s no longer enough for businesses to only use organic content, there are plenty of ways that companies can amplify their social media influencer campaigns. However, that requires more sophisticated marketing outlets as well as targeted ads that will maximize the digital reach of the campaign. About a decade ago social media platforms were relatively…
Read More
DeFi platform Compound in a PR crisis
To take control of events and avoid being overwhelmed by a crisis in PR, companies must prioritize planning in order to ensure that every eventuality is covered. An important part of a crisis plan is having a communication plan. If a company is faced with a crisis, then how quickly it responds, how it communicates, and the messages it sends out can affect the company and its reputation more than the incident itself. The ideal way to react to a PR crisis would be to respond as quickly and as effectively as possible and by doing so, to control the media agenda. A crisis communication plan should include certain components. They are the plan, the communication process, the management team,…
Read More
Communications Tips for Charitable Organizations
For charitable organizations that frequently have to rely on generous donations from their supporters, having effective PR and marketing strategies is crucial. Both of these strategies can work together to help charitable organizations build awareness around their cause and encourage people to donate more. However, most of the time, charities don’t have the same big communications budgets that other brands and corporations have, let alone all the other resources and connections that companies frequently have. Fortunately by applying some effective communications tips, charitable organizations can get the word out there without spending too much money. Case Studies Instead of spelling out why people should support a charitable organization, charities can use case studies to demonstrate to the public how they…
Read More
Attracting New Consumers via Social Media Platforms
For plenty of businesses, the task of creating a long client list can seem overwhelming, however, there are certain ways to achieve this goal easily. Business owners are well aware that the lifeblood of any company is the client base, and that having a consistent stream of new consumers allows businesses to grow. There is a certain guaranteed approach that is quite successful in attracting new clients and fulfilling a company’s vision. Ideal Consumers It’s a lot easier to find new consumers if a business knows the types of consumers it’s looking for in the first place. Without an idea for the target consumer, businesses don’t know where to start looking for them. That’s why it’s important for companies to…
Read More
PR Crisis Lessons From an Offline Internet
Early in June, many websites around the world, from international government agencies to media companies, to eCommerce websites, suddenly went offline. According to later reports, an unexpected glitch at one of the biggest providers of content delivery services, Fastly, managed to take down many websites worldwide. This led to many strong reactions on social media platforms, as many people started to wonder how vulnerable digital infrastructure really is.
Read More
Why consumers are focusing on value-based spending
Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local businesses and brands that align with their values. With people working from home, the need to go out with friends has lessened, meaning that consumers are spending less on average and focus on where their money is going and to whom.
Read More