Category: In the News

Attracting New Consumers via Social Media Platforms

For plenty of businesses, the task of creating a long client list can seem overwhelming, however, there are certain ways to achieve this  goal easily. Business owners are well aware that the lifeblood of any company is the client base, and that having a consistent stream of new consumers allows businesses to grow. There is a certain guaranteed approach that is quite successful in attracting new clients and fulfilling a company’s vision. Ideal Consumers It’s a lot easier to find new consumers if a business knows the types of…

Read More
No Comments

PR Crisis Lessons From an Offline Internet

Early in June, many websites around the world, from international government agencies to media companies, to eCommerce websites, suddenly went offline. According to later reports, an unexpected glitch at one of the biggest providers of content delivery services, Fastly, managed to take down many websites worldwide. This led to many strong reactions on social media platforms, as many people started to wonder how vulnerable digital infrastructure really is.

Read More
No Comments

Why consumers are focusing on value-based spending

Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local businesses and brands that align with their values. With people working from home, the need to go out with friends has lessened, meaning that consumers are spending less on average and focus on where their money is going and to whom.

Read More
No Comments

Callin’ the Brand

That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently got to recognize branding as an important key to KPI or key performance indicators. Last year, Forrester identified 13 B2B leaders whom they felt were outstanding examples. Some, like Adobe, Oracle and Salesforce are immediately recognizable. In spite of this evidence, a Gallup poll showed that only 29% of B2B customers they polled felt…

Read More
No Comments

Push Works and Matters

When fashion designer Laura Ashley said,” We don’t want to push our ideas on to customers. We simply want to make what they want,” she certainly wasn’t addressing strategy to her marketing people. CMOs know that push notifications aren’t just essential. Push works, and push matters.

Read More
No Comments

Alexei Orlov: Entrepreneur of Month

Founder and President of mtm choice worldwide, Alexei Orlov is a tested-and-tried pro in global marketing and business leadership. With extensive experience spanning 50 brands, 40 countries and 30 years, Orlov has built a reputation in delivering highly-targeted media optimization and brand activation. Prior to becoming an entrepreneur, being part of Volkswagen’s top Leadership Team, Orlov spearheaded the company’s commercial excellence in the Chinese division. Worth noting, Orlov was co-responsible for the brand’s integrity and marketing for the organization’s key brands. Brands in Volkswagen’s portfolio that benefited from Orlov’s marketing prowess…

Read More
No Comments

Kraft Kills “Noods” Campaign After Customer Comments

Ask any stand-up comedian, and they will tell you that the way to find the line is to cross it. But that truism doesn’t always translate well. Just ask Kraft Foods. The company was forced to apologize and pull an online advertising campaign recently after its core target market rebelled against the theme and content of the message.

Read More
No Comments

BTS Dragged into Politics After Comments

Sometimes, an attempt at being appreciative and inclusive can go sideways. Just ask popular Korean boy band BTS. Recently, the leader of the band, who goes by the stage name RM, drew the ire of many in China for remarks RM made about “sacrifices” his countrymen have made in the past.

Read More
No Comments

Big 10 Conference to Kick Off in October

In August, college football conferences were asked to peer into their crystal balls and make a prediction about the safety of their student athletes in the age of COVID-19. Several conferences said they were going ahead with their seasons, albeit with some limitations and added regulations. The Big 10, however, home to such NCAA powerhouse programs such as Ohio State, Michigan, and Penn State, decided that the conference was not going to play, at least until spring 2021, if at all.

Read More
No Comments

Newton Ready to Build for his Future

When Tom Brady went south to Tampa, much of the attention usually paid to the New England Patriots went with him. “Tampa Tom” became the tagline and the hashtag, while New England just went to work, looking for a replacement for the six-time Super Bowl champion.

Read More
No Comments