Communications Tips for Charitable Organizations

For charitable organizations that frequently have to rely on generous donations from their supporters, having effective PR and marketing strategies is crucial. Both of these strategies can work together to help charitable organizations build awareness around their cause and encourage people to donate more.

However, most of the time, charities don’t have the same big communications budgets that other brands and corporations have, let alone all the other resources and connections that companies frequently have.

Fortunately by applying some effective communications tips, charitable organizations can get the word out there without spending too much money.

Case Studies

Instead of spelling out why people should support a charitable organization, charities can use case studies to demonstrate to the public how they are helping communities. Storytelling is a powerful communications tool, and case studies are just one of the many ways to tell stories. By utilizing case studies, charities can showcase all the good work they’re doing for their communities as well as the positive difference that the work is making. This will help in getting more people connected to the charitable organization on a more personal level.

It doesn’t matter if the case study is written up or gets filmed, as the entire study can be published on the charity’s website as well as shared across social media platforms.

To get even more interest around the story, the charity can also send it out to subscribers to the email newsletter or even use it during presentations. Another benefit to case studies is that they’re incredibly helpful when an organization has to create reports to get more board members or new sponsors, or even when pitching a story to a media outlet or a journalist.

Charity Ambassador

Charitable organizations that don’t already have a charity ambassador can greatly benefit from appointing one or a handful . It’s crucial to choose a person that embodies the charity’s own values and beliefs, and who’s also going to champion the organization’s cause.

This person can be someone local that’s been very efficient in helping the charity succeed. They can be especially successful if they’ve been quite passionate about the cause and are comfortable with the media. They can also be a celebrity or a social media influencer if the organization wants to take advantage of their fame to generate more awareness for the charity or to get the interest of media outlets.

Celebrities and social media influencers can then communicate the charity’s message to their own fans or social media followers, which means the organization is going to reach more people.

Media Outlets

Finally, communication is all about communicating with the public, and one of the best ways to achieve that is through media outlets. Although it’s not always easy to get a charity’s story heard by the media, it’s a lot easier if the organization has an ambassador or if the story itself has a newsworthy angle.

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