american express
Category: Insight

The New Campaign for American Express

As an expert business partner and an accomplished marketer, American Express has announced that it is setting in motion its new campaign, ‘Let’s Go Shop Small’. It is investing over $100 million to inspire customers to support small businesses to help them recover from the loss of income during the pandemic. By using its platform, mex is able to capitalize on consumer sentiment emphasizing the value they place on local businesses and their desire to help.

It is also remarkable how American Express used social media platforms to work with small businesses in order to get the word out to local communities. It used social media channels to give small business owners the tools to promote their goods and services, including digital marketing tools such as free geo-targeted Facebook advertising to help put their enterprise on the map.

The new campaign creatively showcases the benefits business owners get when they use an Amex card. One ad shows a bike shop smoothly transforming into a modern cycling studio. In yet another ad, a hair salon sets off a viral hairdo, while a different ad shows a pet supply store revamping into an upscale shop which sells vegan dog shampoos. The four store owners who embrace change to transform their companies are the newest inclusions in AmEx’s B2B platform, which targets small and mid-size business owners. To attract this audience, the brand has created pop-up stations designed for business owners on the move, converting bench ads and billboards into mobile charging ports and desks.

The brand will also assemble phone booths for park-goers to take private calls. These activities will take place in densely populated cities. The campaign has taken COVID-19 safety precautions by hosting the activities outdoors and using elevated safety protocols. AmEx will also show local ads starring small business owners in cities across the nation including Denver, Las Vegas, Philadelphia,Seattle, and Nashville. These ads will be broadcast on local TV and radio stations.

The financial services company made an authentic attempt to connect with small business owners. They developed around 500 resources for the small business community. They developed more than 225 articles and 30 episodes of a video series called ‘Office Hours’ on Instagram Live. It showcases how business owners like Drybar’s Ali Webb, and Resy’s co-founder, Ben Leventhal are navigating the pandemic.

Cardholders in Canada have also been incentivized to support small businesses. They could earn $50 in statement credits if they spend up to $10 at up to ten different small businesses. This was an effort to try to spark spending at local establishments. The key message of this strategy was that shopping from local retailers has something in it for the customers too.

The brand also made it easy to identify how to support small businesses through a curated list of Shop Small AmEx Offers for eligible card members through an online hub. Card members will be able to find offers that are redeemable at small businesses, whether locally or during travels.

As an expert business partner and an accomplished marketer, American Express has announced that it is setting in motion its new campaign, ‘Let’s Go Shop Small’. It is investing over $100 million to inspire customers to support small businesses to help them recover from the loss of income during the pandemic. By using its platform, mex is able to capitalize on consumer sentiment emphasizing the value they place on local businesses and their desire to help. It is also remarkable how American Express used social media platforms to work…