PR Crisis To Do List
There are plenty of things that a business can do before a PR crisis occurs, to prepare and avoid situations like that. Thinking ahead and creating scenarios are just two of several ways in which businesses prepare in terms of crisis management and creating strategies that can combat a variety of situations.
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Emerging Trends in Marketing Technology
The customer buying journey is constantly transformed with the way that brands and corporations choose to engage with the target audience and their devices, as well as how marketers think about marketing technology investments. These days, the top industry leaders are the people who are responsible for selecting and evaluating the newest technologies, and marketing technologies have become a core capability for many marketing teams.
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Mobile Marketing Trends
Businesses are constantly trying to keep up with the brand new trends that are becoming popular with each passing day, and mobile marketing trends evolve at very high speeds. Most expert mobile marketers view mobile marketing as one of the most effective ways to reach customers on their purchasing journey. They do this by identifying all of the people, technologies, and processes that they need and then build a clear mobile strategy that’s going to cater to them. However, having a successful mobile marketing strategy doesn’t simply mean that marketers have a good understanding of what the consumers’ mobile preferences are.
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Macy’s Parade will Feel Different This Year
For generations, the Macy’s Thanksgiving Day Parade has been a lynchpin and the unofficial beginning of the holiday season for millions upon millions of American families. Over the years, there have been changes, things have been added, and others have been lost, but the two main attractions – huge balloons and magnificent floats decorated with seasonal themes – have remained. Since most places, including New York City, went into COVID-19 lockdown, many wondered what would happen to the signature event that opens the holiday season for so many by culminating in a visit from Santa Claus. As it turns out, the show will go on, but it will look a lot different this year.
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Will Seahawks’ Gordon Make the Most of This Opportunity?
Josh Gordon may be out of chances, but the Seattle Seahawks are going to give the “embattled” wide receiver one more shot if he’s cleared to play this season by the NFL. The ‘Hawks recently signed Gordon to a one-year deal, even as he’s waiting to see if the league will allow him to play. It’s an interesting move, given that Seattle is in the process of trimming its final roster to the 53-player league maximum. That seems to indicate they believe the NFL will let Gordon play… or at least they think his talent level is worth the risk.
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Netflix Flexes Talent for Picking Winners and Getting the Royal Treatment
Ever since Netflix started producing original content, the streaming service began to transform the small screen marketplace. With massive hits like Stranger Things, Orange Is The New Black, Narcos, Daredevil, and Ozark, the streaming service changed the way people watched – and talked about – television, while transforming the kind of programming people could see on TV. Sure, there have been some “misses” over the years, but for the most part, Netflix has gotten significant to acceptable ROI from its original programming.
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What Ramifications will ESPN Coverage Shift Have on the Brand?
For years now, ESPN’s stable media channels have obeyed a hard and fast rule: “Stick to sports.” That rule was in play a few years ago when the network denounced an employee, Jemele Hill, for tweeting negative comments about the U.S. President. Recently, though, some people, both viewers and professional media critics, have noticed a shift, at least in the application of that policy.
Read MoreAuschwitz Memorial Blasts TikTok
TikTok is supposed to be funny. Of course, we all know humor is open to interpretation, and there’s an old saw in comedy that says you don’t know where the line is until you cross it. That’s not bad as a general rule in the funny business, but some fairly well-understood societal rules put some topics off-limits. At the top of the list? You probably already know. Unfortunately, and unbelievably, a lot of TikTok users never got the memo.
Read MoreHow Pepsi Created a Global Media Event Remotely
When the pandemic hit, Pepsi had just launched a brand new tagline for the first time in 20 years. The brand was also just coming off a very successful Super Bowl campaign for the Pepsi Zero Sugar. However, instead of putting all of the marketing campaigns on hold, Pepsi decided to shift gears, which included cutting the precious campaigns short and creating new packages that the brand could have an easier time adjusting under the newfound circumstances.
Read MoreLarson Tells Media he was “Just Ignorant”
Kyle Larson races for NASCAR, a sports brand that has spent some time this year, making strides in improving the racially-tinged stigma on the brand. However, Larson had also been branded. In fact, a recent story in the Associated Press asked a significant rhetorical question about the professional racer: “What do you do when the world believes you’re a racist?”
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