Staying Ahead of the Pack
The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pandemic, as brands incessantly seek to outperform the rest of the industry. 70% of consumers said they would be less likely to continue doing business with a brand after the pandemic after a bad experience. That was the finding of a May survey of 1,000 U.S. consumers by messaging platform firm Podium.
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Personalized Marketing Efforts for Customers
People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general know way too much, and have started to wonder how that’s possible. Gathering data has been a popular thing with the invention of different social media platforms, yet customers are still uncomfortable with the fact that big corporations can find out these details about them.
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Best Place to Work Before and During the Pandemic
Multinational technology company Cisco was not only the best place to work in 2019 but also the best in 2020 during the pandemic. That’s the conclusion of Great Place to Work, a firm that ranks and recognizes leading companies and offers a platform and counsel to firms wishing to improve their culture and workplace environment.
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AppleTV+ Captures Halloween Classic
If the past few months have been any indication, the long-prognosticate future of streaming media is “now.” For some time, pundits and market watchers have predicted that entertainment media would reach a tipping point where more people were streaming their media than watching it on cable or even at the cinema. Thanks to pandemic restrictions and timely moves by streaming companies, that timetable appears to have been accelerated.
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Alexei Orlov: Entrepreneur of Month
Founder and President of mtm choice worldwide, Alexei Orlov is a tested-and-tried pro in global marketing and business leadership. With extensive experience spanning 50 brands, 40 countries and 30 years, Orlov has built a reputation in delivering highly-targeted media optimization and brand activation. Prior to becoming an entrepreneur, being part of Volkswagen’s top Leadership Team, Orlov spearheaded the company’s commercial excellence in the Chinese division. Worth noting, Orlov was co-responsible for the brand’s integrity and marketing for the organization’s key brands. Brands in Volkswagen’s portfolio that benefited from Orlov’s marketing prowess include Volkswagen, Audi, Bugatti, Lamborghini, Bentley, Porsche, Seat, and Škoda. Key Insights from Alexei Orlov #1. Exciting Trend According to Orlov, a trend that really excites him is the rapid shift towards…
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Does Your Internal Communication Pass the C Test?
While public relations focuses mainly on presenting the right public image and message, good, effective PR begins at home, with clear and accurate internal communication. Leaders who know how to communicate their vision and expectations in a way that increases buy-in from their team can be successful. This is true for any industry and in any organization. This isn’t all about “fresh ideas,” “shaking things up,” or coming up with something “inspirational” to “rally the troops.” In fact, it’s more about having a well-planned and purposely implemented system in place to keep the team focused, energized, and on track.
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Using a Webinar to Build your Business
With more people working remotely and more consumers relying on digital platforms, it’s only natural for employers and marketers to seriously consider putting on webinars. Cloud-based programs can help employers with newly hired remote staff when it comes to onboarding, but interactive webinars can bridge the gap in training and educating remote staff.
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Can Honda Compete in the Full-Size Truck Market?
To say that the full-sized pickup market is both flooded and fiercely competitive would be an understatement. Some automakers have even split their truck lines off from the rest of their models, promoting them independently to customers exclusively shopping for full-size pickups.
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Burger King Earning Customers With This “Genius” Strategy
The fast-food market is tough, crowded, and very highly competitive. As younger adults trended more toward fast-casual dining or restaurants touting “healthier” menu options for the past decade, that tight market has gotten even tighter. That leaves even fast food titans looking for creative ways to get people thinking about their brand. And now Burger King is working a strategy some market watcher is calling “genius.” It’s a simple, brash strategy raising eyebrows and earning good media traction for the fast-food chain. That strategy? When someone posts a negative review on chief rival McDonald’s social media pages, someone running the Burger King apps jumps on, defends the negative comment, and offers the complaining customer a coupon for a free Whopper…
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PR Crisis To Do List
There are plenty of things that a business can do before a PR crisis occurs, to prepare and avoid situations like that. Thinking ahead and creating scenarios are just two of several ways in which businesses prepare in terms of crisis management and creating strategies that can combat a variety of situations.
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