Employee Communications
Category: Insight, Ronn Torossian

Employee Communications

Employees of a business are its link to the public and keepers of its success. They play a very important role in improving the reputation of an organization and possess the power to destroy it.

A business should always communicate well with its employees and this is the most important step toward PR success.

Internal communications or communications with the employees should never be neglected as this would cause the business to suffer.

Employees should always be kept in the loop

If a business communicates openly and honestly with its employees, it ensures that these essential stakeholders understand the mission of the company.

By listening to the feedback of its employees, a business makes them feel that they are an important part of the team.

Internal communications should be standardized as that would make employees feel secure and included. It would also go a long way towards gaining employee support.

Employees should believe that they have genuine input

Employees should not only be given a chance to express their views, they should also believe that their boss has listened and understood.

If a leader is attentive and fair minded, employees will be more prone to accepting them.

Adopt an interdisciplinary approach

Internal communications should be given a strategic perspective. For this it is important to adopt an interdisciplinary approach,

There should be two-way communication about what is happening in an organization.

Not only should people be made to feel that their input matters, there should also be a venue to do so as that would help to build engagement.

For instance, the tech team of a business should be given opportunities to explain what they are working on , the Sales team should also be given similar opportunities.

Employees should be treated as ambassadors

Employees are the ambassadors of an organization. It is essential that employees understand an organization’s plan and how they fit into them.

No big questions should be left unanswered.

Bad news should not be covered up or glossed over either.

There should be frequent and clear communication about company policy and direction.

Internal messaging should be kept clear as this increases the chance that the message being given by a company is accurate.

Choose the right person to convey the message

When employees are being given important news, it is important to choose the right person to give the news. In general, employees prefer to hear important news from their immediate supervisors.

The information should also be released in the right order.

It helps to avoid leaks and lessens the opportunity for misinformation.

Keep employees close

A strong internal communication strategy is needed for remote employees too.It makes collaborating with employees easier.

Since remote workers are isolated from day-to-day office chat they need information more.

Emails, text messages, voce calls, and video are important communication tools that would help to build a cohesive workforce.

Frequent virtual gatherings are also helpful. Different tools should be designated for specific communication.


Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

Employees of a business are its link to the public and keepers of its success. They play a very important role in improving the reputation of an organization and possess the power to destroy it. A business should always communicate well with its employees and this is the most important step toward PR success. Internal communications or communications with the employees should never be neglected as this would cause the business to suffer. Employees should always be kept in the loop If a business communicates openly and honestly with its employees, it ensures that these essential stakeholders understand the mission of the company. By listening to the feedback of its employees, a business makes them feel that they are an…