With more people working remotely and more consumers relying on digital platforms, it’s only natural for employers and marketers to seriously consider putting on webinars. Cloud-based programs can help employers with newly hired remote staff when it comes to onboarding, but interactive webinars can bridge the gap in training and educating remote staff.
Sometimes, an attempt at being appreciative and inclusive can go sideways. Just ask popular Korean boy band BTS. Recently, the leader of the band, who goes by the stage name RM, drew the ire of many in China for remarks RM made about “sacrifices” his countrymen have made in the past.
There are plenty of things that a business can do before a PR crisis occurs, to prepare and avoid situations like that. Thinking ahead and creating scenarios are just two of several ways in which businesses prepare in terms of crisis management and creating strategies that can combat a variety of situations.
The customer buying journey is constantly transformed with the way that brands and corporations choose to engage with the target audience and their devices, as well as how marketers think about marketing technology investments. These days, the top industry leaders are the people who are responsible for selecting and evaluating the newest technologies, and marketing technologies have become a core capability for many marketing teams.
Businesses are constantly trying to keep up with the brand new trends that are becoming popular with each passing day, and mobile marketing trends evolve at very high speeds. Most expert mobile marketers view mobile marketing as one of the most effective ways to reach customers on their purchasing journey.
They do this by identifying all of the people, technologies, and processes that they need and then build a clear mobile strategy that’s going to cater to them. However, having a successful mobile marketing strategy doesn’t simply mean that marketers have a good understanding of what the consumers’ mobile preferences are.
For generations, the Macy’s Thanksgiving Day Parade has been a lynchpin and the unofficial beginning of the holiday season for millions upon millions of American families.
Over the years, there have been changes, things have been added, and others have been lost, but the two main attractions – huge balloons and magnificent floats decorated with seasonal themes – have remained.
Since most places, including New York City, went into COVID-19 lockdown, many wondered what would happen to the signature event that opens the holiday season for so many by culminating in a visit from Santa Claus. As it turns out, the show will go on, but it will look a lot different this year.
In August, college football conferences were asked to peer into their crystal balls and make a prediction about the safety of their student athletes in the age of COVID-19. Several conferences said they were going ahead with their seasons, albeit with some limitations and added regulations. The Big 10, however, home to such NCAA powerhouse programs such as Ohio State, Michigan, and Penn State, decided that the conference was not going to play, at least until spring 2021, if at all.
When Tom Brady went south to Tampa, much of the attention usually paid to the New England Patriots went with him. “Tampa Tom” became the tagline and the hashtag, while New England just went to work, looking for a replacement for the six-time Super Bowl champion.
This was already going to be a strange U.S. Open. With some of tennis’ top stars not even bothering to show up for the competition due to COVID-19 concerns, most expected tennis superstar – and number 1 ranked player – Novak Djokovic to run away with the title in the men’s division.
That, as it turned out, was not to be. Instead, Djokovic was tossed out of the tournament after hitting a line judge with an errant ball. At the time, Novak was trailing in the first set of his fourth-round match against Carreno Busta. Angry with himself and his play, while walking off the court, Djokovic smacked a ball, which, according to press reports, “flew right at the line judge, who dropped to her knees…”
The top-seeded player and tournament favorite immediately expressed regret, rushing over to see the line judge. Once the judge was attended to, after a conversation involving the tournament referee and the chair umpire, Djokovic was given a chance to offer his side of the incident. The decision was made that, despite the obvious lack of intent on Novak’s part, the player should be expelled from the tournament.
Speaking to the press after the incident, tournament referee Soeren Friemel said it was clear Djokovic did not act intentionally to strike the line umpire, “He said, ‘Yes, I was angry. I hit the ball. I hit the line umpire. The facts are very clear. But it wasn’t my intent… I didn’t do it on purpose…’ So, (Djokovic) did not believe he should be defaulted for it… We all agree he didn’t do it on purpose, but the facts are still that he hit the line umpire…”
According to the judges, the consequences for those facts were for Djokovic to leave the tournament. After some more discussion, Djokovic eventually agreed to shake hands with Busta and leave the court. While he did not speak with reporters directly after the incident, opting instead to leave the tournament grounds, Djokovic did later release a statement on social media.
“I’m extremely sorry to have caused (the judge) such stress. So unintended. So wrong. Thank God she is feeling okay… This whole situation has left me really sad and empty. I need to go back within and work on my disappointment and turn this all into a lesson for my growth as a player and human being… I apologize…”
While it was disappointing for fans and sponsors to see the top seed exit the tournament in that fashion, his statement after the fact seemed to strike the right chord. People understood he made a mistake and regretted it, and it appears that the player’s apology is being accepted as sincere, and his statement about maturing through it is being welcomed.
Djokovic came into the tournament a perfect 26-0 this season, winner of five of the last seven Grand Slam tournaments. In the record books, this will show as a loss, but the presence and message the player sends in the weeks and months ahead will show a lot more.
Ever since Netflix started producing original content, the streaming service began to transform the small screen marketplace. With massive hits like Stranger Things, Orange Is The New Black, Narcos, Daredevil, and Ozark, the streaming service changed the way people watched – and talked about – television, while transforming the kind of programming people could see on TV. Sure, there have been some “misses” over the years, but for the most part, Netflix has gotten significant to acceptable ROI from its original programming.