Promotions Heading into Race Day
Ask any racing fan, and they will tell you there’s absolutely no substitute for being there, in the stands, on race day. This year, though, has closed many of those stands to live spectators, making TV and the internet the only way to watch their favorite drivers compete in their favorite races.
Read MoreNFL Doc Says Expect Positive Cases
The NBA, NHL, and MLB are already back to living competition, without fans, but they’re playing. Some players and teams have had to stop or temporarily step away due to COVID-19 infections, however, play continues. This puts an even brighter spotlight on the NFL, which recently began training camp and has plans to begin playing live games in the coming weeks.
Read MoreIndian Matchmaker Creator Responds to Critics
When a producer succeeds in creating and broadcasting a popular television program these days, it’s almost a guarantee that there will be critics, both professional and amateur, letting the world know everything they think is wrong with that program. So it’s not surprising that critics have come after the popular Netflix program, Indian Matchmaking.
Read MoreGet the Most out of Virtual Meetings
Few people are raving fans of virtual meetings, but those are going to be the “new normal” for many companies for the foreseeable future. This prohibition likely includes frequent media roundtable discussions. Communications professionals can complain about it or learn how to get the most out of their virtual meetings.
Read MoreUber Eats Promotes Black-Owned Businesses
The ongoing topic of race and its place in public life is raging in the United States, and that discussion is spilling over into Canada as well. While most of the country is discussing how to talk about race and race relations and protests continue to rage in many American cities, one company is taking the conversation in another direction. Uber Eats recently announced the release of a feature on its platform that allows users to specifically find and support black-owned businesses in the United States and Canada. According to media reports about the release, users will not have to pay delivery fees for orders made from participating black-owned restaurants.
Read MorePatriots Deliver More Than a Million Masks
Recently, the New England Patriots were the big headline in the essentially closed world of professional sports. Their biggest name, the man some consider the best to ever play the game, quarterback Tom Brady, was headed out of New England to Tampa. Brady was a Buccaneer, and Pats fans were aghast. It was a headline many in New England, especially die-hard Patriots fans could hardly wrap their heads around. No more QB12? Now, though, much of the nation, both in and out of New England, has a reason to cheer for the Patriots. With reports of personal protective equipment shortages at many hospitals across the country, especially in New York, millions of Americans are wondering if their local medical facilities…
Read MoreWinning PR in the Digital Age
Public relations is shifting. While, in many ways, the fundamentals are the same as they always were, PR is experiencing a Renaissance in the digital age. As traditional media outlets are tightening their belts, because of falling advertising revenue, other forms of media communication are offering brands a direct link to their customer base, creating relationship dynamics and communication opportunities that have never been possible before. To win in the PR business today, brands and PR pros must be more proactive, they need to update their approach to PR and take advantage of new opportunities for brand placement and expanded venues for stories and customer connection points. And, along with these new options and opportunities, there are a host of…
Read More3M and GE Step Into Gap to Help Stretched-Thin Medical Industry
The global calamity that is the COVID-19 pandemic has ground some businesses and industries to a halt. However, there are some brands that are in a key position to step in and act heroically to help in this time of crisis. If they take the opportunity, and they manage the messaging correctly, this could be a major positive PR move in a sea of bad news. Early on in the news reports about the spread of the novel coronavirus, one specific piece of medical equipment became a kind of shorthand for the resources available to fight the pandemic: the N95 respirator. Headline after headline urged consumers not to purchase the masks, to save them for medical professionals, even as others…
Read MoreNetflix Winners Use Exposure to Increase PR Footprint
Streaming media continues to thrive, using its growing clout to siphon more ideas and more eyes away from traditional network television. Some of its most recent successes provide object lessons in the potential of applying effective consumer PR to transition a success in one area to a head start in another. In less than a year, Netflix has launched three new reality TV programs, and the winners of those shows are leveraging digital PR and smart social media action to launch new careers. The winner of Netflix’s design reality show, “Next in Fashion,” was Minju Kim, a 33-year-old fashion designer known for designing fashions for famous K-pop singers BTS. That resume was enough for notoriety heading into the competition, but…
Read MoreDigital Marketing with a Brick and Mortar Experience
Marketing, like all endeavors, evolves over time. The mom and pop stores and the Sears catalog gave way to downtown shopping districts and, later, shopping malls. Many brands adapted, transitioning from small footprints and mail order, to large showcase stores. Then came big box outlets, a discount version of mall department stores where you could buy just about anything. In the early 2000s, as more consumers logged onto the internet and stayed, retailers and marketers saw something new coming over the horizon, but it would have to be built largely from scratch. Consumers would need to be taught how to search for what they wanted and how to use the software that allowed them to buy those products and services.…
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