BTS Dragged into Politics After Comments
Sometimes, an attempt at being appreciative and inclusive can go sideways. Just ask popular Korean boy band BTS. Recently, the leader of the band, who goes by the stage name RM, drew the ire of many in China for remarks RM made about “sacrifices” his countrymen have made in the past.
Read More
PR Crisis To Do List
There are plenty of things that a business can do before a PR crisis occurs, to prepare and avoid situations like that. Thinking ahead and creating scenarios are just two of several ways in which businesses prepare in terms of crisis management and creating strategies that can combat a variety of situations.
Read More
Emerging Trends in Marketing Technology
The customer buying journey is constantly transformed with the way that brands and corporations choose to engage with the target audience and their devices, as well as how marketers think about marketing technology investments. These days, the top industry leaders are the people who are responsible for selecting and evaluating the newest technologies, and marketing technologies have become a core capability for many marketing teams.
Read More
Mobile Marketing Trends
Businesses are constantly trying to keep up with the brand new trends that are becoming popular with each passing day, and mobile marketing trends evolve at very high speeds. Most expert mobile marketers view mobile marketing as one of the most effective ways to reach customers on their purchasing journey. They do this by identifying all of the people, technologies, and processes that they need and then build a clear mobile strategy that’s going to cater to them. However, having a successful mobile marketing strategy doesn’t simply mean that marketers have a good understanding of what the consumers’ mobile preferences are.
Read More
Macy’s Parade will Feel Different This Year
For generations, the Macy’s Thanksgiving Day Parade has been a lynchpin and the unofficial beginning of the holiday season for millions upon millions of American families. Over the years, there have been changes, things have been added, and others have been lost, but the two main attractions – huge balloons and magnificent floats decorated with seasonal themes – have remained. Since most places, including New York City, went into COVID-19 lockdown, many wondered what would happen to the signature event that opens the holiday season for so many by culminating in a visit from Santa Claus. As it turns out, the show will go on, but it will look a lot different this year.
Read More
Big 10 Conference to Kick Off in October
In August, college football conferences were asked to peer into their crystal balls and make a prediction about the safety of their student athletes in the age of COVID-19. Several conferences said they were going ahead with their seasons, albeit with some limitations and added regulations. The Big 10, however, home to such NCAA powerhouse programs such as Ohio State, Michigan, and Penn State, decided that the conference was not going to play, at least until spring 2021, if at all.
Read More
Newton Ready to Build for his Future
When Tom Brady went south to Tampa, much of the attention usually paid to the New England Patriots went with him. “Tampa Tom” became the tagline and the hashtag, while New England just went to work, looking for a replacement for the six-time Super Bowl champion.
Read More
Djokovic Ejected From US Open
This was already going to be a strange U.S. Open. With some of tennis’ top stars not even bothering to show up for the competition due to COVID-19 concerns, most expected tennis superstar – and number 1 ranked player – Novak Djokovic to run away with the title in the men’s division. That, as it turned out, was not to be. Instead, Djokovic was tossed out of the tournament after hitting a line judge with an errant ball. At the time, Novak was trailing in the first set of his fourth-round match against Carreno Busta. Angry with himself and his play, while walking off the court, Djokovic smacked a ball, which, according to press reports, “flew right at the line…
Read More
Netflix Flexes Talent for Picking Winners and Getting the Royal Treatment
Ever since Netflix started producing original content, the streaming service began to transform the small screen marketplace. With massive hits like Stranger Things, Orange Is The New Black, Narcos, Daredevil, and Ozark, the streaming service changed the way people watched – and talked about – television, while transforming the kind of programming people could see on TV. Sure, there have been some “misses” over the years, but for the most part, Netflix has gotten significant to acceptable ROI from its original programming.
Read More
Facebook Doubles Down on Challenging Misinformation
Social media titan, Facebook, is continuing to position itself and a tech brand fighting back hard against misinformation. After a fiasco during the last presidential election that brought the company year after year of negative publicity and bruised consumer PR, Facebook is promising to do better, as Americans prepare to vote in the next Presidential election this November. In a recent statement, Facebook said the platform would be “restricting” new political ads up to a week prior to election day, as well as removing posts that “convey misinformation about COVID-19 and voting.”
Read More