How to write a short, concise marketing pitch
PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.
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Biography: 5 Ways to Improve your Bio
A short bio can be used almost anywhere– on resumes, social media profiles, personal or company websites, for example. A bio gives the reader enough information to get them interested. Here are five ways to make any bio a good bio. Figure out what the question is and answer it. A bio is a short profile of a person, and it should not chronicle every accomplishment and essential fact, only the ones that matter. When a potential client or employer reads a bio, they are looking for the answer to the questions, “Why should I hire you specifically. What makes you the best choice?”
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What makes a podcast highly successful For A PR Campaign
PR firms have a unique challenge in this day and age of online media – and it’s not a lack of options. The fact is that there are so many options available for firms to get their message across, it can be difficult to tell if a channel is actually worth the time to invest in. Take podcasts for example. With video being so powerful as a medium that it has bridged the gap between television, film, and online videos – this just begs the question of how effective an audio-only medium like podcasts can actually be?
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Advertising Campaigns to Inspire Marketing Campaigns In 2021
Advertising campaigns are groups of similar ads that present a unified tone and message. Leveraging multichannel marketing over longer periods, ad campaigns help brands push ideas without being repetitive. Campaigns are unequal. Though created in a somewhat similar manner, advertising campaigns command different results. Specifically, some campaigns achieve astonishing results fueling inspiration amongst other brands. With numerous ad campaigns being run daily, understanding what makes a campaign successful helps improve any marketer’s prowess. In no specific order, here are the best ad campaigns of all time and key lessons that marketers should learn from them.
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Frequently Underestimated Crisis Communication Efforts
Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communications efforts that are less popular compared to these, that are just as useful, if not more.
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Elements of News and News Writing in 2021
News is any piece of information about an occurrence that interests a large number of readers or viewers. While news stories never duplicate, they often fall into categories. As well, events rarely repeat themselves with great accuracy. However, they often have similarities. That said, analyzing news and newsworthy events highlights how key elements recur regularly. Highlighting news-related elements provides insight into news and news writing.
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Email Marketing Strategy and Automation
Email marketing and audience segmentation have shown to improve marketing campaign results, especially due to the innovative features with automation. These features make it easier for companies to segment long email lists, and then send out very targeted messages to the right people, mostly based on behavioral data and demographics. These types of tools continue to get even more sophisticated, and more integration is becoming available between various platforms, tools, and websites. That means the potential of email marketing strategies and audience segmentation through unique data is going to become even more prevalent.
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Values to Stand and Work By
It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the years and analyzed each besides their competitors over a period of six years. A couple of the findings of what they referred to as “visionary companies” were that these companies made a lasting impact on the world and were greatly admired by informed business persons.
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Connecting PR to Marketing
Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations. Through public relations, a company is able to communicate with different people, from its customers to its employees, partners, journalists, and even the general public. Regardless of a company’s size, practically any business can benefit from PR.
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Effective Customer Engagement Channels
Based on an analysis of 29 billion messages sent in 2019 by Braze, in-app messages were the most effective means of customer engagement. The software firm said that users who received in-app messages had engagement rates 131% higher than people who received none. Nearly 40% of people receiving in-app messages (39.88%) responded compared to email (13.58%) and push notifications (4.49%).
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