Multicultural Marketing
Organizations should not underestimate the fact that cultures and communities are constantly morphing. Brands must develop adaptive strengths to keep them attuned to their audience. Being adaptive is the kind of risky business that many companies avoid. A business should understand society and culture, not just consumers. Customers should not be defined strictly in terms of their consumption proclivities. Businesses should consider how culture and community fit into the experience of their audience. The background of customers influences how they consume content, products, and services. Multicultural marketing emphasizes understanding these influences. Multicultural marketing is a marketing strategy that recognizes the differences in culture and ethnicities of a target market. Given below are some tips to get multicultural marketing strategies right.…
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Customer Experience in Branding
The world has come a long way since decades ago when McCarthy first created the four Ps of marketing: product, price, place, and promotion. In fact, he couldn’t have been able to predict the roles that both globalization and technology would have in the evolution of the marketing industry. These days, it’s the global marketplace that has the main influence on pricing strategies and product designs. The internet and globalization have managed to reduce the amount of large inventories and storage spaces. Companies have all turned into current manufacturing, and have moved the market coverage to a digital instead of physical space. However, the biggest shift in those four main marketing efforts from McCarthy has happened in terms of promotion.…
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Top Tools for Social Media Cross-Posting
In practically every marketing strategy, social media has become one of the core elements, with brands utilizing different platforms for different promotional efforts. Many marketers have started investing in various social media tools to help businesses stay consistent with the rate at which content is shared. Those tools help companies post regularly, track analytics, engage with the target audience, manage ads, and more. SocialPilot One of the best social media posting tools, that is also affordable for smaller businesses, is SocialPilot. It’s very functional and comes with powerful cross-posting features as well as analytics tools and collaborative features. SocialPilot allows users to minimize their content sharing efforts simply by having businesses add all of their social media accounts in one…
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Optimizing LinkedIn Business Pages
Although most of the engagement on LinkedIn tends to take place between personal accounts , LinkedIn business pages have plenty of engagement potential when they’re properly optimized. A company’s business page on the platform can be used as a powerful communication and engagement channel. Additionally, the platform itself tends to frequently introduce new features for companies, which helps businesses add more tools to their social media marketing toolbox. Accurate Profile Information Given the fact that LinkedIn profiles are searchable on the platform as well as on search engines outside of LinkedIn’s own, there are plenty of people who can find a company’s listing on the platform, depending on the terms the business uses. With that information on hand, companies need…
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The Importance of UX Design in Customer Conversions
The primary driving force behind the growth of any business is what the customers prefer. These days most customers want an easy, fast, and efficient user experience when they open up a business website. That’s why companies need an excellent user interface and design that will meet the needs of customers. User experience (UX) refers to the experience that customers have when they visit a company’s app or westie. All of the aspects of the interaction between the customer and the company fall under the umbrella of user experience. In today’s competitive market, providing great UX is incredibly important for businesses, because this way companies can ensure the connection between their business objectives and the needs of their customers. Increased…
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Direct to Consumer Marketing Approaches
It’s not easy to ignore the increasing popularity of direct-to-consumer (D2C) businesses, which started shortly before the pandemic. Instead of companies trying to find intermediaries to sell products to consumers, plenty of businesses decided to cut out the middleman and simply establish their own relationships with the customers. Having the entire buying journey under control by a single business means it’s a lot easier for companies to achieve their own retention and conversion goals. Additionally, this type of business approach also provides plenty of customer insights and cuts costs while allowing businesses to adjust their marketing and sales efforts as they go. Not only that, but companies that control the entire buying journey end up guiding the customers through the…
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Spending Media Budgets to Defund Disinformation
According to Dictionary.com, disinformation can be defined as ‘deliberately misleading or biased information.’ Now more than ever, businesses face challenges in keeping up with the ever-shifting landscape of harmful content online. Many businesses have been public about their worries regarding disinformation and how it affects our society. They are looking for solutions and many brands have introduced publishing and advertising policies to restrict what ads can run on their networks. The pandemic has somehow been conducive to disbelief in COVID-19 cures and climate change deniers. Advertising funds narratives that shape lives. Hence, advertisers should deliberately choose to invest in quality media and actively ensure that they defund media that promote vicious narratives. The debate around masks is an example of…
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Learning from Apple’s Marketing Efforts
Apple’s unveiling events have been memorable for over a decade– ever since the first iPhone was announced during a keynote address by Steve Jobs. Since then, practically every year Apple has announced a new, updated version of its flagship smartphone through announcement and launch events that have been eagerly awaited by millions of people. The latest announcement and subsequent launch have been just as talked about, with rumors flying everywhere regarding the latest iPhone updates and new features that users should be expecting. Apple has been one of the corporations that have managed to completely change the marketing game in its niche and have done so several times over the years. Not just with the flagship smartphone either – the…
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Effective Tips for Fashion PR
The PR landscape is definitely changing. Brand control is gradually moving from the manufacturer to the individual and digital connectivity is reshaping how businesses reach their audiences. The fashion industry fosters a huge amount of competition. Larger brands have the overwhelming advantage of access to resources and newer brands often have the benefits of fresh perspectives and greater flexibility. To produce significant and measurable results in the fashion industry it would be helpful to follow certain steps as enumerated below. Perceiving the Landscape A PR practitioner must not only think in terms of press coverage, but also in terms of building a following for a brand. With advancements in digital technology, fashion trends are changing fast. To stand out brands…
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Benefits of PR for Mobile Apps
One of the most effective ways for tech companies to promote their new apps is through the use of planned and correctly implemented public relations campaigns. However, plenty of experts in the tech industry aren’t too familiar with different PR strategies, which often makes their campaigns be negatively perceived or even controversial with the public. Additionally, many of those tech experts are also unfamiliar with the way the public relations industry and its efforts work, which means they can have some unreasonable expectations. Fortunately, there are some strategies that companies that are looking to promote their new apps can employ, and from which they can get greatly beneficial and positive results. Creating a PR Plan The first step, as with many…
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