strategy public relations
Category: Insight, Ronn Torossian

Direct to Consumer Marketing Approaches

It’s not easy to ignore the increasing popularity of direct-to-consumer (D2C) businesses, which started shortly before the pandemic. Instead of companies trying to find intermediaries to sell products to consumers, plenty of businesses decided to cut out the middleman and simply establish their own relationships with the customers.

Having the entire buying journey under control by a single business means it’s a lot easier for companies to achieve their own retention and conversion goals.

Additionally, this type of business approach also provides plenty of customer insights and cuts costs while allowing businesses to adjust their marketing and sales efforts as they go. Not only that, but companies that control the entire buying journey end up guiding the customers through the sales funnel faster.

That’s because D2C businesses create close relationships with their customers, quickly learn what those customers want, and utilize that information in marketing efforts.

Customer Experiences

One of the strongest D2C marketing tools is user-generated content (UGC). When companies are able to create personalized experiences for each one of their customers, they end up encouraging those customers to share their own experiences with their communities. Another great way that companies can create positive customer experiences is by allowing consumers to test out new products before they commit to a purchase and by asking them to share their experience with the products on social media.

Direct Mail

Another tool of D2C companies is directly reaching out to their customers through a number of different channels. Contrary to popular belief, direct mail marketing is still quite efficient. In fact, compared to PPC, it brings nearly 30% more return on investment (ROI).

With the help of direct mail, companies can reach out to customers and satisfy any customers that are craving to see something tangible from businesses, especially during the pandemic.

Memorable Digital Ads

The next approach that D2C companies can utilize is brand awareness. However, building up brand awareness is a long-term process that nurtures relationships with both existing and new customers, encouraging their loyalty.

Businesses can take advantage of paid digital ads to get their names in front of the target audience, which is especially important for businesses that are just starting out.

New businesses can greatly benefit from PPC, as they’re helpful in reaching and targeting a specific segment of the target audience, making the company’s brand name more recognizable with customers and thus generating very valuable leads.

It’s not easy to ignore the increasing popularity of direct-to-consumer (D2C) businesses, which started shortly before the pandemic. Instead of companies trying to find intermediaries to sell products to consumers, plenty of businesses decided to cut out the middleman and simply establish their own relationships with the customers. Having the entire buying journey under control by a single business means it’s a lot easier for companies to achieve their own retention and conversion goals. Additionally, this type of business approach also provides plenty of customer insights and cuts costs…