Top Tools for Social Media Cross-Posting

In practically every marketing strategy, social media has become one of the core elements, with brands utilizing different platforms for different promotional efforts.

Many marketers have started investing in various social media tools to help businesses stay consistent with the rate at which content is shared. Those tools help companies post regularly, track analytics, engage with the target audience, manage ads, and more.

SocialPilot

One of the best social media posting tools, that is also affordable for smaller businesses, is SocialPilot. It’s very functional and comes with powerful cross-posting features as well as analytics tools and collaborative features. SocialPilot allows users to minimize their content sharing efforts simply by having businesses add all of their social media accounts in one spot. Users can also benefit from the tool’s custom reports regarding the data and analytics of the content that’s shared, and they can schedule content beforehand.

Additionally, with this tool, companies can benefit from the content curation feature, which helps when brainstorming for new content ideas, and which comes with a great tagging feature. The tags allow more social media users to come across the posts and generate more engagement for the business.

Buffer

Another incredibly simple social media posting tool that helps businesses tell their own brand stories and drive engagement is Buffer. It has analytics and publishing tools, along with additional features such as Buffer Publish and Analyze (for the paid version of the platform). The tool can be run both automatically and manually, and businesses can manage all of their content from the cloud, which means there’s no need to save anything.

Furthermore, businesses can also connect all of their social media accounts in one place, and keep track of all of their data and analytics. The tool also helps in analyzing the results from each piece of content that’s shared to generate better interactions.

AgoraPulse

Finally, there’s AgoraPulse, which also helps businesses cover everything they need regarding social media marketing, management, and monitoring. This platform also has an evergreen content publishing feature, which allows businesses to schedule to publish posts repeatedly in custom increments. There are also queue categories for this type of content, as well as the ability to categorize every other type of content the business wants to share.

AgoraPulse also has an inbox assistant along with a saved replies feature, which helps its users navigate their messages quicker. Finally, the platform also has clear and customizable reports and social media analytics to better understand the performance of each post. Those reports can measure a team’s performance and detect big trends in social media activity, and can be sent via email to anyone.

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