Get Ready for Some Bumps Down the Road
A bumpy road was one of the major responses coming out of the 11th annual Business Leaders Outlook survey of more than a thousand executives from mid-market U.S. companies ($20 million to $500 million annual revenues) conducted from November to December 2020. In spite of that, most also felt cautiously optimistic about the economic outlook in 2021.
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Delivering Great Customer Service on Social Media
When social media was set up, it was intended for fast, two-way communication between friends and family, but when marketers realized its power, they jumped right in. An earlier article identified the most popular platforms, demographics, and what consumers wanted to see from brands that were pitching them.
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Building a Strong Relationship With Consumers
The pandemic ended up changing many things, especially when it comes to consumers and their habits. With everyone being restricted to their homes, worried about their health, and numerous lockdowns and restrictions, people and businesses increasingly turned towards the digital world, which meant a lot of online shopping.
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Acquiring New Clients in the Services Industry
Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business owners will be shutting down their businesses if things don’t start to improve soon. However, no matter the niche, the service industry has to acquire different revenue streams to lessen the financial risk in the current economy.
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Making the Most of Social Media Advertising
How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help. Here’s what they discovered. 3.484 billion people are active social media users (We Are Social).
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The Importance of Body Language in Communication
When it comes to message interpretation, more than half of what is perceived has more to do with what is seen rather than what is heard. That means body language is at least as important to how a message is received as the content of the message. So, if that’s the case, how should a communicator carry themselves so that their body language supports and complements their message? Here are a few suggestions to consider. When standing, exude a casual, comfortable confidence by maintaining good posture and keeping your hands at your sides with no more than one hand in your pocket at any given time. Both hands in the pockets is too casual and can appear closed off. Place…
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Personalized Marketing Efforts for Customers
People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general know way too much, and have started to wonder how that’s possible. Gathering data has been a popular thing with the invention of different social media platforms, yet customers are still uncomfortable with the fact that big corporations can find out these details about them.
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Does Your Internal Communication Pass the C Test?
While public relations focuses mainly on presenting the right public image and message, good, effective PR begins at home, with clear and accurate internal communication. Leaders who know how to communicate their vision and expectations in a way that increases buy-in from their team can be successful. This is true for any industry and in any organization. This isn’t all about “fresh ideas,” “shaking things up,” or coming up with something “inspirational” to “rally the troops.” In fact, it’s more about having a well-planned and purposely implemented system in place to keep the team focused, energized, and on track.
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Kraft Kills “Noods” Campaign After Customer Comments
Ask any stand-up comedian, and they will tell you that the way to find the line is to cross it. But that truism doesn’t always translate well. Just ask Kraft Foods. The company was forced to apologize and pull an online advertising campaign recently after its core target market rebelled against the theme and content of the message.
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Using a Webinar to Build your Business
With more people working remotely and more consumers relying on digital platforms, it’s only natural for employers and marketers to seriously consider putting on webinars. Cloud-based programs can help employers with newly hired remote staff when it comes to onboarding, but interactive webinars can bridge the gap in training and educating remote staff.
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