Lululemon Founder Says Company Worse off Without Him
When a brand has to part ways with its founder, it’s not generally under happy circumstances. There’s often a lot said, and there can be some very public hard feelings. In the case of women’s sportswear brand, Lululemon, founder and former CEO Chip Wilson is still speaking out, still insisting the company did better with him despite the controversial statements that forced his resignation.
Read MoreFive PR strategies to deal with fake news
As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the rapid spread of fake news. This adds to the long list of challenges which already plague PR professionals. Fake news or public misstatements can often cause irreparable damage to a brand or a company’s image if the right steps aren’t taken.
Read MorePayless Shoes’ PR Prank
Payless Shoes launched a fake luxury brand as a PR prank – and boy, did it work! The discount footwear retailer Payless pulled out all the stops and took a satirical shot at influencers. This prank achieved a lot – it showed that the difference between Payless and luxury shoes are just brand names, and it also showed that even expert fashion influencers aren’t able to distinguish between a discount sneaker and a designer shoe.
Read MoreVictoria’s Secret Fashion Show Ratings Fall in Wake of Bad Press
Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show. In the same segment, guests and callers frequently and loudly promoted VS competitors that are considered, especially by Millennials, to be both more socially conscious and “woke” to socio-cultural trends.
Read MoreNFL Found the Secret to Revival: Touchdowns
For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles. The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not…
Read MoreEffective Marketing Strategies You’re Probably Not Doing
The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign. There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:
Read MoreGold Medalist Offers Mea Culpa for Halloween Costume
Listen, in case you have never heard this before, the Internet is forever… and it’s not very forgiving. You can be a hero today, but mess up once on Twitter, and you may find yourself apologizing for weeks… if you can manage to salvage your career at all.
Read MoreHarley Having to Answer for Yet Another Recall
For every automotive manufacturer, recalls will happen. Each one is an opportunity for effective, ineffective, or disastrous public relations. Most people will remember the GM consumer PR disaster in which the company held off on recalling parts that some later reported they knew could be defective. Those defects caused deaths and proved to be a major PR scandal for the company. Then there was the Takata airbag PR nightmare, in which it was shown that the life-saving devices may be defective on many different models across a variety of different manufacturers. The scandal rocked the company, causing serious, permanent ramifications.
Read MoreStarbucks Offers Double Shot of Holiday Cups
Remember “Cupgate” a few years ago? When Starbucks tried to go minimalist on their traditional holiday-themed cups, some people were fighting mad. Then there was last year’s cups, which invited customers to draw on them in order to “to create a culture of belonging, inclusion and diversity…” Once again, fury erupted in some quarters, leaving Starbucks to defend their aesthetic choices. While that upset passed quickly each time, leaving a general feeling of silliness about the whole episode, Starbucks has clearly not forgotten.
Read MoreWhite Castle teams up with Wu-Tang Clan to promote its new slider
In it’s new promotional stunt, White Castle has teamed up with hip hop group Wu-Tang Clan to create a four-part online series called “Wu Tang in Space Eating Impossible Sliders”. The series is an attempt to promote the fast-food chain’s new addition to its menu – the Impossible Slider, a plant-based burger.
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