Tips on Evergreen Content
Companies that use evergreen content can reach consumers at the exact stage of the buying journey where they need that content. When companies are able to devote a percentage of all of their content to evergreen topics, they can improve their content marketing efforts. Evergreen content can also generate subscriber, follower, and customer growth by serving guidance and instructions that website visitors are looking for. Evergreen Content Any content that has no expiration date, and that can be constantly referred back to, is evergreen content. The term itself derives from trees and bushes that keep their green needles throughout every season. In a similar fashion, evergreen content maintains its value over a long time because it’s always relevant even if…
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Fashion E-commerce Trends
The fashion industry, like many others, has been hit hard by the pandemic. There have been store closures and event cancellations. Brick-and-mortar stores have witnessed fewer footfalls. There have been positive changes too. Brands have started thinking of sustainable fashion. Luxury brands have also stepped up to donate during times of crisis. Some major ecommerce trends have emerged, which fashion brands need to be aware of to increase consumer engagement. Personalization Customers these days prefer tailored shopping experiences. They are also concerned about their privacy. An abundance of personalization can make customers suspicious. To strike a balance, fashion brands can offer tailored recommendations, and size and style guides. For instance, on its website Tommy Hilfiger gives recommendations based on themes…
Read MoreWhat are the Six Types of Social Media
The world of social media is an ever-evolving beast, so it helps to get an update on the current state of affairs from time to time. Here are the six primary categories of social media as of 2020, each with their own unique characteristics and marketing strengths. Social Networks When most people think of social media, they tend to imagine social networking sites. A social networking site is a platform that allows people from similar backgrounds or with similar interests to connect online. Facebook, Twitter and Instagram are the top three social network platforms for the time being, though 2020 may be a pivotal year for several new contenders in the market. Social News Social news sites are aggregators that…
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The Importance of Native Advertising
Native advertising means creating ads that are cohesive in form, appearance, and function. They are meant to appear as regular content on websites or apps, and not as ads. The success of native advertising depends on the quality of its content, as memorable content will lead to more engagement from potential customers. Since all types of businesses need to reach a wide audience, native advertising is useful in many ways, as given below. Fights Ad Fatigue Customers can reach a saturation point when they are faced with ads repeatedly. They can get bored, and this is called ad fatigue. They might just stop paying attention to ads. According to a recent study, more than 70% of customers do not like…
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Marketing Campaigns and Positioning Statements
When it comes to portraying the messages a company wants to associate with its brand, the best tools that support that goal are the positioning statements and the point of view of the business. Using those tools can effectively accomplish the primary goal of company communications. It increases awareness of how the message and image of a business resonates with the target audience. Positioning statement A positioning statement is the first impression that a company makes on potential customers, journalists, and the public. They are meant to be short and to the point, and the goal isn’t to explain all the details behind the statement, but to clearly show what a business values and delivers to its customers. With the…
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Content Approval for B2B Companies
The relatively chaotic world of content marketing has been around for a while, but the pandemic managed to swiftly bring this chaos to an end. These days, over 80% of companies are using content marketing, with many stating that it’s an essential element of their marketing strategies.70% of companies state that they’re planning to make long-term investments into their content marketing efforts. However, despite being such a big industry, content marketing is still a relatively turbulent field, especially when it comes to getting content approval from consumers. Companies have to invest a lot of time, effort, and money into developing and creating content, sending it to the right people, and waiting to see whether it gets approved. For many companies,…
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Facebook Ad Copy for Marketing Campaigns
There are several different strategies for creating ad copy for Facebook marketing campaigns. Companies have the option to create unique ad copy which gives small pieces of information to the users of the platform, and which gives users the rest of the information they need on the landing page once they open up the ad. Companies also have the option to parrot the ad copy from the landing pages they create. Different strategies will work for different businesses and target audiences, and testing each type of ad copy is the best way that companies can figure out what performs well for them and their target audiences. Landing Page Ad Copy When companies use their ad copy from their landing pages,…
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Cannabis Public Relations Success
One of the fastest growing and shifting industries is the cannabis industry. Although there have been plenty of efforts made with the goal of improving the movement, when it comes to state-specific laws, there are a lot of grey areas. According to experts, the cannabis retail industry in the US has already surpassed the yearly revenue numbers that are generated by the NFL. This happened in fewer than 5 years after it was legalized. With so much growth, there’s also plenty of uncertainty. Fortunately, public relations can help cannabis brands stand out from their competitors. Target Market For a company to establish itself as an important player in a very competitive market, it needs to conduct market analysis. That means…
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Essential Blogging Tools for Companies
Most companies understand the benefits of blogging for driving results, but not every company can get its desired results from creating blog posts. Sometimes companies go through the trouble of setting up a blog, creating professional-looking posts, and trying different strategies to connect with potential consumers and grow the target audience, only to find out that none of this really works. In these cases, businesses have invested a lot of time and effort into developing blog ideas, creating content for their blog, and promoting that content with little to no results to show for it. Fortunately, that’s when blogging tools can be incredibly helpful, as they provide companies with different ways to manage a content calendar, share blog posts on…
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Importance of Brand Messaging
Ensuring that its brand message is heard has always been important for businesses. However, the traditional approach of sharing a company’s mission statement with the public has passed, and now is the time for brand manifestos. The modern audience no longer finds a vague piece of copy that outlines general company goals attractive. These days, consumers aren’t interested in ambiguous objectives because they don’t have the time or energy to connect with a company’s superficial mission statement. Instead, consumers are looking for something authentic from brands to inspire them to support them. Brand Manifesto The simplest explanation of a brand manifesto is that it should be a powerful reminder of who a company is and what it wants to accomplish.…
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