Spending Media Budgets to Defund Disinformation
According to Dictionary.com, disinformation can be defined as ‘deliberately misleading or biased information.’ Now more than ever, businesses face challenges in keeping up with the ever-shifting landscape of harmful content online. Many businesses have been public about their worries regarding disinformation and how it affects our society. They are looking for solutions and many brands have introduced publishing and advertising policies to restrict what ads can run on their networks. The pandemic has somehow been conducive to disbelief in COVID-19 cures and climate change deniers. Advertising funds narratives that shape lives. Hence, advertisers should deliberately choose to invest in quality media and actively ensure that they defund media that promote vicious narratives. The debate around masks is an example of…
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Learning from Apple’s Marketing Efforts
Apple’s unveiling events have been memorable for over a decade– ever since the first iPhone was announced during a keynote address by Steve Jobs. Since then, practically every year Apple has announced a new, updated version of its flagship smartphone through announcement and launch events that have been eagerly awaited by millions of people. The latest announcement and subsequent launch have been just as talked about, with rumors flying everywhere regarding the latest iPhone updates and new features that users should be expecting. Apple has been one of the corporations that have managed to completely change the marketing game in its niche and have done so several times over the years. Not just with the flagship smartphone either – the…
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Effective Promotional Strategy for TV
Adult Swim, the home of the popular cartoon Rick and Morty, recently shared a short promotional video for the cartoon, featuring Christopher Lloyd playing one of the main characters, Rick Sanchez. The promotional video made fans of the show incredibly happy because the inspiration for the show itself, according to the creator, was the film Back To the Future. In that film, a scientist and a young man travel through time and space, and the scientist is played by Christopher Lloyd. In the promotional footage for Rick and Morty, Lloyd is playing a scientist that was inspired by his old role. He’s seen Stepping out of a portal and into his garage alongside his young nephew, Morty, played by Jaeden…
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Marketing to the Visually Impaired: Do’s and Don’ts
With 20.6 million people in the US alone experiencing vision loss, brands and marketing agencies cannot afford to ignore this demographic in consumer advertising. While many company websites are accessible to the vision impaired, most marketing and branding efforts are not. A number of tech advancements throughout the years have helped millions of visually impaired people around the country navigate the internet, but those people still face plenty of challenges. Fortunately, there are some relatively easy ways that brands and corporations can accommodate this big and important demographic in a time when most marketing efforts largely rely on visual content. How Can Brands Be Aware and Inclusive 8% of men and 1 in 200 women are thought to be color…
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Introducing New Mutually Beneficial Features
Recently, as part of the ongoing partnership with Shopify, the social media platform TikTok announced that it would be introducing a brand new in-app shopping experience for its users. According to the announcement, a select number of merchants from the US, UK, as well as Canada, would have access to a brand new shopping tab, as well as product links, to sell products from their Shopify storefronts. This new feature seems to be similar to Instagram’s in-app shopping feature. The shopping tab will be a dedicated section on a user’s profile, that has a scrollable list of products others can click through, and then be taken directly to the merchant’s storefront on Shopify. The product linking feature also offers a…
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Effective Tips for Fashion PR
The PR landscape is definitely changing. Brand control is gradually moving from the manufacturer to the individual and digital connectivity is reshaping how businesses reach their audiences. The fashion industry fosters a huge amount of competition. Larger brands have the overwhelming advantage of access to resources and newer brands often have the benefits of fresh perspectives and greater flexibility. To produce significant and measurable results in the fashion industry it would be helpful to follow certain steps as enumerated below. Perceiving the Landscape A PR practitioner must not only think in terms of press coverage, but also in terms of building a following for a brand. With advancements in digital technology, fashion trends are changing fast. To stand out brands…
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Benefits of PR for Mobile Apps
One of the most effective ways for tech companies to promote their new apps is through the use of planned and correctly implemented public relations campaigns. However, plenty of experts in the tech industry aren’t too familiar with different PR strategies, which often makes their campaigns be negatively perceived or even controversial with the public. Additionally, many of those tech experts are also unfamiliar with the way the public relations industry and its efforts work, which means they can have some unreasonable expectations. Fortunately, there are some strategies that companies that are looking to promote their new apps can employ, and from which they can get greatly beneficial and positive results. Creating a PR Plan The first step, as with many…
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AI Marketing in the Food Industry
Recently, Pizza Hut announced its plan to use artificial intelligence technology which would recommend different orders to customers based on the weather in their location. The food chain is going to be building its own in-house artificial intelligence technology, which will help them learn what the customers want. According to the Pizza Hut Digital Ventures Global Head of Analytics, a part of the company’s machine learning program would be to gather and analyze as much information about customer behavior as possible. The tool would also gather information on who the customers are, their location, the potential weather in that location, as well as relevant product recommendations while they’re in that location. The digital ventures department of Pizza Hut was founded…
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Restaurant Promotional Campaigns Throughout the Pandemic
Although plenty of restaurants had a difficult time navigating the pandemic, plenty of others managed to see a lot of success by partnering with various food bloggers or food influencers across a number of social media platforms. The relationship between restaurants and food influencers is relatively complex, but most of the time it’s a simple business relationship. While restaurants manage to reach audiences that are difficult to reach only through ads, with the help of the influencer, the influencer gets content as well as free food for their platform. And one of the most popular collaborations throughout the pandemic was restaurants partnering with food influencers on TikTok. While restaurants were closing down at record numbers or letting go of their…
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Mastering TikTok as a Company
One of the fastest-growing social media platforms, TikTok, has quickly become the social media platform of the young generation. However, plenty of companies have also decided that they need to have a presence on the platform. While they might be uncertain about how to proceed in this new environment, TikTok already provides plenty of opportunities for different brands and corporations, as well as a lot of potential for brand awareness. Although plenty of brands and corporations are still unsure whether the platform is relevant to their market, it’s still an exciting opportunity to reach a large number of young people. Most young people these days are quite cynical about traditional advertising efforts, to the point where they have stopped watching…
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