Master These 3 Incredibly Popular Forms of Digital Communication
When deciding how to approach a digital marketing campaign, people naturally wonder what are the three most popular forms of digital communication. “Most popular,” because they want to be where the consumers are, using what they are using, and “three” because it’s a nice, clean easy number. Not too few to miss opportunities and not too many to cause distraction. When it comes to digital communication, there certainly are many ways to connect, thus there are plenty of opportunities for distraction. Loosely defined, digital communication applies to any electronic exchange of information, from talking on a cell phone to email, texts, Facetime or Skype-type video chatting. So, which three modes of digital communication should marketers and brand managers focus their…
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Creating an E-Commerce Marketing Plan
Companies can’t risk neglecting to plan in today’s business landscape. Every single e-commerce business needs to plan out its promotional strategies so it can attract and retain customers in the digital space. Without a plan regarding an e-commerce marketing strategy, companies are not able to grow. On the other hand, companies that have an eCommerce marketing plan with quantifiable key performance indicators (KPIs) can be directly linked to a company’s overall goals, which ends up considering the overall marketing landscape in the e-commerce industry. Unfortunately, about half of all companies don’t really have a defined marketing plan. Any eCommerce marketing plan is all about detailing how a business intends to drive website traffic and convert that traffic from leads into…
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Using Psychology of Ownership in Marketing Strategies
It is common for people to feel a sense of ownership over their things. While the possessiveness over objects is usually attributed to children, it seems that this innate sense of ownership tends to remain as people get older. It is so fundamental in human beings that marketing psychology focuses primarily on instigating this response in consumers , which builds an emotional connection between a customer and a brand. This phenomenon – where people feel emotionally attached to objects – is known in marketing as psychological ownership. What Does Psychological Ownership Mean? Psychological ownership is one’s feeling that a thing belongs to them or is a part of them. People feel psychological ownership over tangible things and intangible things, and…
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Social Media Ideas for B2B brands
As a part of their lead generation efforts, B2B marketers are posting more content on social media. Repetitive updates may fail to create an active online community around a business. It can be quite challenging to craft content and continuously come up with ideas for a B2B business’ social media strategy. Given below are some helpful content ideas for B2B business social media posts. Behind the Scenes Information Behind the scenes content can provide an opportunity to show the faces of the employees of an organization. If employees are happy and content working for a company, they will be willing to share their work-related experience on their social media feeds. This content also gives the audience a look into what…
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Creative Spins With Everyday Strategies
Most companies ignore or overlook the frequently asked questions sections of their business website. However, the popular oat milk brand, Oatly, decided to put its own creative spin on this frequently ignored page. Instead of focusing on the questions that consumers have and giving them answers, the brand decided to dedicate a page to answer questions that have probably never crossed the minds of consumers, titling it, Infrequently Asked Questions. Some of the example questions that have never been asked include whether people need a permit to carry oat milk, or whether oat milk should be used outdoors or indoors. At first glance, these types of questions and answers seem to be unhelpful for anyone that’s actually looking to learn…
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Importance of Brand Reputation
Brand reputation simply refers to the way others see a brand or what they think about it. A company with a favorable brand reputation enjoys the trust of its customers. A good market reputation also helps brands grow. With consumers across the world being hit hard emotionally, physically, and financially by the pandemic, brands need to innovate to continue to enjoy a positive reputation. A Top Priority Brand reputation is interlinked with brand identity. In building a brand identity, the power of word of mouth is undeniable. Reviews and referrals also play crucial roles. The mission and values of a brand explains the ‘why’ behind a brand, so stating these values is important too. The mission and values of a…
Read MoreBenefits of Pro Bono PR work
Pro Bono work involves services that are given free of charge. Free services can be given to people, charities, non-profits or communities who are unable to afford those services due to lack of funding. Pro Bono PR is purpose led work. This type of work does not only involve the joy of giving back, but it strengthens the image of a PR firm. Ways to do Pro Bono PR work Pro Bono PR work demonstrates community involvement. Providing free, issue-based, compelling stories can help refresh a firm’s pro bono program. For instance, while representing a school, the stories can center around lack of equipment or facilities, or around childhood nutrition. Such stories can also lead to multiple opportunities to engage…
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Benefits of Online PR
Online PR should be a critical part of the overall marketing strategy of every business. Online PR should not be treated as an add-on. Rather, it should be part of the core strategy for attaining visibility. Online PR also generates leads, and supports other content initiatives. A company benefits from online PR because it demonstrates that a company is a serious player in the market. It makes this impression when it invests in a PR program. Given below are the major benefits of online PR; benefits that all businesses should be aware of. Expand a Company’s Reach Online PR is shareable on social media platforms, and provides an opportunity for businesses to tap into and leverage the reach of other…
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Latest SEO Trends
For modern companies, SEO is a core marketing channel, since to generate growth for a business, consumers have to be able to find that business. At the very least, consumers need to see a business in their list of potential purchasing options. With the help of SEO, companies can gain more visibility by making their business websites rank higher on search engine results pages (SERPs). That means businesses need to spend a lot of time learning about SEO and staying on top of its latest trends to make their efforts more effective. In the last year, SEO has experienced significant changes, mainly due to the fact that now users are able to continuously scroll on their mobile devices instead of…
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Apologetic Responses and PR Crises
For many years, the French manufacturing corporation for consumer products, Bic, was criticized for its lines of products that are directly marketed to women, using names such as “Bic for Her” or “Miss Bic”. A few years ago, the brand crossed a line with the public by releasing an ad during South Africa’s Women’s Day that consumers around the world viewed as very sexist. The ad campaign featured the brand’s logo, an image of a woman in a business suit, and a statement saying “Look like a girl, act like a lady, think like a man, work like a boss”. Criticism Once the celebratory holiday campaign was released, it received backlash from all corners of the internet, with people denouncing…
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