Using Instagram Live as a Promotional Tool
Companies that are looking to generate more sales and increase their bottom line can greatly benefit from using Instagram’s Live feature to promote their selling strategy. This is because the platform makes it extremely easy for users to find companies’ Instagram Live streams. Each time a user logs into the platform, the first thing that they see in the top bar is a horizontal list of all the people they’re following that are currently live streaming. So when a company regularly livestreams on the platform, it will stay at the front of its consumers’ minds because the company’s profile will be highlighted in that list more often. Not only that, but with the help of Instagram’s Live feature, companies can…
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Amplifying Social Media Influencer Campaigns
One of the most popular as well as cost-effective ways that companies can expand their digital presence these days is through influencer marketing campaigns. These days, about 75% of all brands end up working with influencers on their marketing campaigns for products or services. When these types of campaigns are implemented the right way, companies end up seeing a positive return on investment (ROI). Since it’s no longer enough for businesses to only use organic content, there are plenty of ways that companies can amplify their social media influencer campaigns. However, that requires more sophisticated marketing outlets as well as targeted ads that will maximize the digital reach of the campaign. About a decade ago social media platforms were relatively…
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Top Tools for Social Media Cross-Posting
In practically every marketing strategy, social media has become one of the core elements, with brands utilizing different platforms for different promotional efforts. Many marketers have started investing in various social media tools to help businesses stay consistent with the rate at which content is shared. Those tools help companies post regularly, track analytics, engage with the target audience, manage ads, and more. SocialPilot One of the best social media posting tools, that is also affordable for smaller businesses, is SocialPilot. It’s very functional and comes with powerful cross-posting features as well as analytics tools and collaborative features. SocialPilot allows users to minimize their content sharing efforts simply by having businesses add all of their social media accounts in one…
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DeFi platform Compound in a PR crisis
To take control of events and avoid being overwhelmed by a crisis in PR, companies must prioritize planning in order to ensure that every eventuality is covered. An important part of a crisis plan is having a communication plan. If a company is faced with a crisis, then how quickly it responds, how it communicates, and the messages it sends out can affect the company and its reputation more than the incident itself. The ideal way to react to a PR crisis would be to respond as quickly and as effectively as possible and by doing so, to control the media agenda. A crisis communication plan should include certain components. They are the plan, the communication process, the management team,…
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Optimizing LinkedIn Business Pages
Although most of the engagement on LinkedIn tends to take place between personal accounts , LinkedIn business pages have plenty of engagement potential when they’re properly optimized. A company’s business page on the platform can be used as a powerful communication and engagement channel. Additionally, the platform itself tends to frequently introduce new features for companies, which helps businesses add more tools to their social media marketing toolbox. Accurate Profile Information Given the fact that LinkedIn profiles are searchable on the platform as well as on search engines outside of LinkedIn’s own, there are plenty of people who can find a company’s listing on the platform, depending on the terms the business uses. With that information on hand, companies need…
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The Importance of UX Design in Customer Conversions
The primary driving force behind the growth of any business is what the customers prefer. These days most customers want an easy, fast, and efficient user experience when they open up a business website. That’s why companies need an excellent user interface and design that will meet the needs of customers. User experience (UX) refers to the experience that customers have when they visit a company’s app or westie. All of the aspects of the interaction between the customer and the company fall under the umbrella of user experience. In today’s competitive market, providing great UX is incredibly important for businesses, because this way companies can ensure the connection between their business objectives and the needs of their customers. Increased…
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Direct to Consumer Marketing Approaches
It’s not easy to ignore the increasing popularity of direct-to-consumer (D2C) businesses, which started shortly before the pandemic. Instead of companies trying to find intermediaries to sell products to consumers, plenty of businesses decided to cut out the middleman and simply establish their own relationships with the customers. Having the entire buying journey under control by a single business means it’s a lot easier for companies to achieve their own retention and conversion goals. Additionally, this type of business approach also provides plenty of customer insights and cuts costs while allowing businesses to adjust their marketing and sales efforts as they go. Not only that, but companies that control the entire buying journey end up guiding the customers through the…
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Tips on Creating Impactful Promotional Campaigns
PR and marketing campaigns should encompass a significant portion of a company’s overall business plans. These campaigns are designed to identify target audiences and how companies can reach them . In order to create impactful promotional campaigns, there are certain questions that companies have to answer about their business vision, goals, strengths and weaknesses. How will the promotional plan support the company’s business goals? Before developing a promotional plan, the company should know what it’s trying to accomplish overall. The promotional strategy should tie into the company’s business goals and objectives. Based on what the business is trying to achieve, it should develop a promotional plan that outlines its goals and gives details on how it will achieve those goals.…
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Communications Tips for Charitable Organizations
For charitable organizations that frequently have to rely on generous donations from their supporters, having effective PR and marketing strategies is crucial. Both of these strategies can work together to help charitable organizations build awareness around their cause and encourage people to donate more. However, most of the time, charities don’t have the same big communications budgets that other brands and corporations have, let alone all the other resources and connections that companies frequently have. Fortunately by applying some effective communications tips, charitable organizations can get the word out there without spending too much money. Case Studies Instead of spelling out why people should support a charitable organization, charities can use case studies to demonstrate to the public how they…
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The New Campaign for American Express
As an expert business partner and an accomplished marketer, American Express has announced that it is setting in motion its new campaign, ‘Let’s Go Shop Small’. It is investing over $100 million to inspire customers to support small businesses to help them recover from the loss of income during the pandemic. By using its platform, mex is able to capitalize on consumer sentiment emphasizing the value they place on local businesses and their desire to help. It is also remarkable how American Express used social media platforms to work with small businesses in order to get the word out to local communities. It used social media channels to give small business owners the tools to promote their goods and services,…
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