How to write a short, concise marketing pitch
PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.
Read More
Why consumers are focusing on value-based spending
Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local businesses and brands that align with their values. With people working from home, the need to go out with friends has lessened, meaning that consumers are spending less on average and focus on where their money is going and to whom.
Read More
Biography: 5 Ways to Improve your Bio
A short bio can be used almost anywhere– on resumes, social media profiles, personal or company websites, for example. A bio gives the reader enough information to get them interested. Here are five ways to make any bio a good bio. Figure out what the question is and answer it. A bio is a short profile of a person, and it should not chronicle every accomplishment and essential fact, only the ones that matter. When a potential client or employer reads a bio, they are looking for the answer to the questions, “Why should I hire you specifically. What makes you the best choice?”
Read More
What makes a podcast highly successful For A PR Campaign
PR firms have a unique challenge in this day and age of online media – and it’s not a lack of options. The fact is that there are so many options available for firms to get their message across, it can be difficult to tell if a channel is actually worth the time to invest in. Take podcasts for example. With video being so powerful as a medium that it has bridged the gap between television, film, and online videos – this just begs the question of how effective an audio-only medium like podcasts can actually be?
Read More
Callin’ the Brand
That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently got to recognize branding as an important key to KPI or key performance indicators. Last year, Forrester identified 13 B2B leaders whom they felt were outstanding examples. Some, like Adobe, Oracle and Salesforce are immediately recognizable. In spite of this evidence, a Gallup poll showed that only 29% of B2B customers they polled felt engaged.
Read More
Consumer Demand for the Rest of 2021
With some economists saying the recession of 2020 is about over and President Biden expecting most Americans to be vaccinated against COVID-19 by July 4th, what’s in store for stores and brands? Robert Gordon, an economics professor at Northwestern University and member of the National Bureau of Economic Research’s Business Cycle Dating Committee (NBER) told the Washington Post that the U.S. hit rock bottom in April of last year when production fell and unemployment reached 14.7%. The NBER committee on which Gordon has been a longtime member has historically been one of several respected groups that officially declare the beginning and end of recessions. No such group has yet declared the end of the 2020 recession, but many observers believe…
Read More
Advertising Campaigns to Inspire Marketing Campaigns In 2021
Advertising campaigns are groups of similar ads that present a unified tone and message. Leveraging multichannel marketing over longer periods, ad campaigns help brands push ideas without being repetitive. Campaigns are unequal. Though created in a somewhat similar manner, advertising campaigns command different results. Specifically, some campaigns achieve astonishing results fueling inspiration amongst other brands. With numerous ad campaigns being run daily, understanding what makes a campaign successful helps improve any marketer’s prowess. In no specific order, here are the best ad campaigns of all time and key lessons that marketers should learn from them.
Read More
Frequently Underestimated Crisis Communication Efforts
Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communications efforts that are less popular compared to these, that are just as useful, if not more.
Read More
Elements of News and News Writing in 2021
News is any piece of information about an occurrence that interests a large number of readers or viewers. While news stories never duplicate, they often fall into categories. As well, events rarely repeat themselves with great accuracy. However, they often have similarities. That said, analyzing news and newsworthy events highlights how key elements recur regularly. Highlighting news-related elements provides insight into news and news writing.
Read More
Email Marketing Strategy and Automation
Email marketing and audience segmentation have shown to improve marketing campaign results, especially due to the innovative features with automation. These features make it easier for companies to segment long email lists, and then send out very targeted messages to the right people, mostly based on behavioral data and demographics. These types of tools continue to get even more sophisticated, and more integration is becoming available between various platforms, tools, and websites. That means the potential of email marketing strategies and audience segmentation through unique data is going to become even more prevalent.
Read More