Elaine Maimon: Profiled Executive of Month
Elaine Maimon represents Equity, Quality & Innovation in Higher Education With higher education under attack from multiple sources, it’s inspiring to consider Elaine Maimon’s 50-year (and counting) career as an example of how university and college leadership at its best is essential to democracy. From her start as a young, untenured faculty member at Beaver College (now Arcadia University), to heading public university campuses (Arizona State University-West, University of Alaska-Anchorage, Governors State University), Elaine Maimon has worked tirelessly for equity, quality, and innovation, always putting students first.
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Staying Ahead of the Pack
The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pandemic, as brands incessantly seek to outperform the rest of the industry. 70% of consumers said they would be less likely to continue doing business with a brand after the pandemic after a bad experience. That was the finding of a May survey of 1,000 U.S. consumers by messaging platform firm Podium.
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Personalized Marketing Efforts for Customers
People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general know way too much, and have started to wonder how that’s possible. Gathering data has been a popular thing with the invention of different social media platforms, yet customers are still uncomfortable with the fact that big corporations can find out these details about them.
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Best Place to Work Before and During the Pandemic
Multinational technology company Cisco was not only the best place to work in 2019 but also the best in 2020 during the pandemic. That’s the conclusion of Great Place to Work, a firm that ranks and recognizes leading companies and offers a platform and counsel to firms wishing to improve their culture and workplace environment.
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AppleTV+ Captures Halloween Classic
If the past few months have been any indication, the long-prognosticate future of streaming media is “now.” For some time, pundits and market watchers have predicted that entertainment media would reach a tipping point where more people were streaming their media than watching it on cable or even at the cinema. Thanks to pandemic restrictions and timely moves by streaming companies, that timetable appears to have been accelerated.
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Alexei Orlov: Entrepreneur of Month
Founder and President of mtm choice worldwide, Alexei Orlov is a tested-and-tried pro in global marketing and business leadership. With extensive experience spanning 50 brands, 40 countries and 30 years, Orlov has built a reputation in delivering highly-targeted media optimization and brand activation. Prior to becoming an entrepreneur, being part of Volkswagen’s top Leadership Team, Orlov spearheaded the company’s commercial excellence in the Chinese division. Worth noting, Orlov was co-responsible for the brand’s integrity and marketing for the organization’s key brands. Brands in Volkswagen’s portfolio that benefited from Orlov’s marketing prowess include Volkswagen, Audi, Bugatti, Lamborghini, Bentley, Porsche, Seat, and Škoda. Key Insights from Alexei Orlov #1. Exciting Trend According to Orlov, a trend that really excites him is the rapid shift towards…
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Does Your Internal Communication Pass the C Test?
While public relations focuses mainly on presenting the right public image and message, good, effective PR begins at home, with clear and accurate internal communication. Leaders who know how to communicate their vision and expectations in a way that increases buy-in from their team can be successful. This is true for any industry and in any organization. This isn’t all about “fresh ideas,” “shaking things up,” or coming up with something “inspirational” to “rally the troops.” In fact, it’s more about having a well-planned and purposely implemented system in place to keep the team focused, energized, and on track.
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Kraft Kills “Noods” Campaign After Customer Comments
Ask any stand-up comedian, and they will tell you that the way to find the line is to cross it. But that truism doesn’t always translate well. Just ask Kraft Foods. The company was forced to apologize and pull an online advertising campaign recently after its core target market rebelled against the theme and content of the message.
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Using a Webinar to Build your Business
With more people working remotely and more consumers relying on digital platforms, it’s only natural for employers and marketers to seriously consider putting on webinars. Cloud-based programs can help employers with newly hired remote staff when it comes to onboarding, but interactive webinars can bridge the gap in training and educating remote staff.
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BTS Dragged into Politics After Comments
Sometimes, an attempt at being appreciative and inclusive can go sideways. Just ask popular Korean boy band BTS. Recently, the leader of the band, who goes by the stage name RM, drew the ire of many in China for remarks RM made about “sacrifices” his countrymen have made in the past.
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