Microsoft at 40 – Where will the Brand go from Here?
A recent report by CNN released an email sent by none other than the godfather of the computing age – Bill Gates. Apparently, the Microsoft co-founder sent the email as a way to connect with Microsoft employees and celebrate four decades of changing the world, one computer at a time, since 1975. According to CNN, here’s what the email said: “Early on, Paul Allen and I see the goal of a computer on every desk and in every home. It was a bold idea, and a lot of people thought we were out of our minds to imagine it was possible. It is amazing to think about how far computing has come since then, and we can all be proud…
Read MoreTarget Rebounds After Breach
These days it seems like news of major retailer data breaches has become weekly events. But even the frequency of these breaches does little to calm the public outrage when they happen. Surviving to re-engage and thrive after a breach is a tough hill to climb, and no company seems to have managed that obstacle better than Target. Back in 2013 Target experienced a massive data breach, compromising the credit card records of a huge number of customers. Business, as expected, took a serious hit. Sales stalled as customers began opting for cash – or not shopping at Target. Since then, Target and new CEO Brian Cornell have been working hard to bring the business back from the brink. According…
Read MoreMaserati Takes Aim at Porsche
When it comes to high-performance coupes, both Porsche and Jaguar have legions of loving and dedicated fans. But now, according to Ronn Torossian, there’s a new player on the scene that should create a rather interesting automotive love triangle. Maserati recently introduced the Alfieri coupe, a 2016 model that seems clearly aimed at stealing market share from Porsche’s vaunted 911 and Jag’s adored F-Type. When Maserati presented a version of the Alfieri at the recent Geneva Motor Show, high-performance car fans ignited. Some of the reasons to love the Alfieri include 404 horsepower right out of the gate, with options that can crank that power up to either 444 or an asphalt boiling 510. Fortunately, the standard all-wheel drive will allow…
Read MoreAOL Founder: Now is the ‘Pivotal Point’ of the Internet
Speaking to a crowd of thousands of tech junkies and industry entrepreneurs at the annual South By Southwest (SXSW) music, film and interactive technology festival, keynote speaker and former AOL CEO Steve Case stated that the world is at a “pivotal point” of the internet as the Web enters its third wave. The first wave, of which Case’s AOL was at the forefront, ran from 1985 through 2000 or so and consisted of the internet’s rise in popular culture from a closed-off network used by governments and educators to a utility-like commodity billions depend on every day. When the internet hit its second wave around the turn of the millennium, large companies such as Google, Amazon, Facebook, Twitter and eBay…
Read MoreSingers Get Crunchy over Granola
Imitation may be the best form of flattery, but copyright infringement will get you nowhere but court. That, says Ronn Torossian, is a lesson an NYC-based granola company is learning the hard way. Powerhouse singer-songwriters Hall & Oates are suing a Brooklyn-based granola company for selling a brand of granola called “Haulin’ Oats.” Hall & Oates took the company to federal court to stop them from selling the product, stating that to do so violates their trademark and damages their brand. The company in question, Early Bird Foods, has yet to comment on the suit in the media, but has decided to take another tack. They offered a discount on their product online where customers use a coupon code based…
Read MoreWhy Snapchat is Exploding
According to reports in TechCrunch, social media upstart Snapchat is looking to bring in more than $500 million in new investment. To that end, the company has been wooing groups that include Chinese e-commerce giant Alibaba and Saudi investor Prince Alwaleed Bin Talal. The amount they are seeking nearly matches the $648 million the company has already received to date. While the companies in question are not talking to reporters, Bloomberg reported that Alibaba has agreed to invest $200 million in Snapchat. A couple of interesting notes here. First, Alibaba, as an e-commerce company, has an opportunity to hedge its ‘net interests while also expanding them in what some have called the “uncertain” marketplace of social media. Further, Prince Alwaleed…
Read MoreA look at #GivingTuesday
Have you ever heard of #throwbackthursday? How about #womancrushwednesday? Chances are you’ve picked up on plenty of these catchy phrases. Our online lexicon has been inundated with meaningless hashtags, but a campaign with a cause has emerged in the last few years. #GivingTuesday was started in 2012 by the 92nd Street Y in Manhattan and the United Nations Foundation to garner support for charity and philanthropic organizations during the holiday season. Our economy is especially consumer driven after Thanksgiving. As an answer to that, GivingTuesday falls on the Tuesday after Black Friday and Cyber Monday annually in an attempt to remind consumers to give back to those in need. The organizers hope that in time GivingTuesday will become a holiday…
Read MoreThe Browns have a Bright Orange PR Problem
Looks, it’s a cinch that football fans are not Cleveland Browns fans because of the uniforms. The Browns’ orange, brown and white scheme is only slightly less underwhelming than their cellar-dwelling on-field performances. The only disappointment more consistent than these duds is the Browns’ need for a quarterback. That dynamic led to a highly anticipated and widely marketed rebranding initiative. The campaign took two years to complete, and the Browns recently unveiled their new logo to replace the iconic but somewhat tired orange helmet … the new result? Wait for it (the fans did for two years) … another orange helmet. Essentially, the team went from orange peel orange to traffic cone orange. That’s pretty much it. Well, according to…
Read MorePR Winners and Losers at the Oscars
The 87th Academy Awards show is now a part of the history books. “Birdman” was the big winner of the night, taking home four wins in the nine categories that it was nominated for. While it is always fun to take a look at the winners and losers, it is even more interesting to see who were the biggest winners and losers in the public relations department. Every year has some presenters and winners who do amazing or head-scratching things while they have the spotlight, and this year was no different. Here is a look at the biggest PR winners and losers for this year’s Oscars. Winner – Alejandro Gonzalez Inarritu Even people who were outraged that “Boyhood” lost had…
Read MoreMarcus vs Jameis at the Combine
In the lead up to the NFL Scouting Combine, the prognosticators grew louder than ever. Which quarterback would emerge from the Combine with the best shot at being number one overall in the next NFL draft? While, in the past, some top prospects chose to forego the annual talent showcase, this season does not lend itself to that luxury. There are two quarterbacks in this draft who are widely considered to be all but equal in ability and intangibles. Marcus Mariota and Jameis Winston have been endlessly compared, but the jury is still out on who is the best. Recently, Mariota was quoted as saying he doesn’t compare himself to other players. Well, if that’s the case, then he is…
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