Trade shows provide businesses with a unique opportunity to showcase their products or services. They also get to connect with potential customers and build brand visibility. However, with numerous exhibitors vying for attention, it’s essential to have a strategic approach to stand out from the competition. Setting clear objectives and planning ahead Before participating in a trade show, it’s crucial to establish clear objectives and goals. Determine what the company hopes to achieve from the event. This can be anything from generating leads and building brand awareness to launching a new product. With a well-defined purpose in mind, businesses can plan their trade show marketing strategy accordingly. Create a comprehensive plan that includes pre-show, during-show, and post-show activities. Consider factors…
The food industry is experiencing a digital revolution due to the emergence of food tech companies. These companies use technology to transform the production, processing, distribution, and consumption of food. As consumer awareness grows, demand for transparency in the food tech industry also increases. Transparency is vital in building consumer trust and ensuring the safety and integrity of food products while promoting sustainable practices. Food Safety and Quality Consumers care about the safety and quality of their food. Food tech companies can offer transparency by sharing details about sourcing, production, and processing. This includes information on ingredient origins, farming practices, and production methods. With this knowledge, consumers can make informed decisions about what they eat. Companies that prioritize food safety…
As the world delves deeper into 2023, the travel industry is experiencing a remarkable recovery following the difficult times induced by the COVID-19 virus. With the global distribution of vaccines, people are regaining confidence in traveling. That also means several emerging travel trends are reshaping the way individuals are approaching traveling in the post-pandemic era. Sustainable travel One of the biggest 2023 travel trends is the return to sustainable tourism. Travelers have become increasingly aware of the way their trips impact the environment and local communities. In 2023, there’s been a surge in ecotourism, that prioritizes travel that’s environmentally responsible. This includes activities like volunteering for conservation projects and staying in accommodations that are eco-friendly. It also includes giving support…
Both public relations and content marketing efforts tend to focus on shaping the public perception of a company with a target audience. This can be done by generating more brand awareness, and credibility, as well as thought leadership. The best practices in public relations have always included a type of content marketing effort in the past, however, they used to be seen as separate from content marketing back then. However, these days there are more and more similarities between content marketing and public relations efforts. In the past, public relations efforts used to be restricted to earned media, however, these days they can incorporate paid and shared, as well as owned media as part of an overall PR strategy. That…
The best companies are those that use strategies to acquire customers and keep them for life. No matter how aggressive competition may be, a business should have a goal to hold on to customers with the help of long-term customer relationships. Many strategies can be implemented to win customers for life. If a customer chooses a business, it means that a business has already done something right. Given below are strategies that will help a business to win over clients and hold on to them for life. Welcome new customers It is important to know details about a customer that would make them feel special. Being compassionate is important, and that has to be genuine compassion, not fake. A proactive…
Whether it is a new brand, or an established winery, PR can help to increase visibility and establish trust. Wineries can always benefit from PR strategies. Whether a wine brand is a supermarket favorite or is ultra-premium, it can always do with a boost in sales. Given below are some PR tips for a wine brand that wants to expand its reach and tap into new audiences. Use storytelling We are living in uncertain times and in such challenging times, a PR professional can help to tell the story of a wine brand in a way that would be worthy of attention. To tell a story effectively, research should be carried out on the target customer. The story can be…
The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its marketing campaign. “Bleed for the throne.” The slogan was paired with a red-tinged artist’s rendering from a Game of Thrones scene and the font associated with the show’s title letters. At the very least, the campaign accomplished one goal: to start a conversation. Game of Thrones, with its millions of loyal fans, has a marketing power that other brands are attempting to harness. But this is a smart strategy! Leveraging current events can often be the fresh air that a brand needs to spin…
Receiving an unexpected text messages can catch anyone off guard, especially when it comes from a federal political leader. Even so, it’s part of a new strategy from the Conservative Party of Canada. In provinces without a carbon pricing system in place, including Saskatchewan, Manitoba, Ontario and New Brunswick, residents have been on the receiving end of a text message campaign launched by Conservative Party leader Andrew Scheer.
The annual Nobel Prizes in Sweden are more sacred than Christmas, drawing out international royalty in the arts and sciences, and attracting an audience of millions to witness an annual event styled in the pomp typically reserved for the naming of a new Pope. The prizes are so important that the king of Sweden last year took an unprecedented step in cancelling the Nobel Prize in literature for 2018. Why? For the same reason Alfred Nobel founded the awards: public relations. Inventor and chemist Nobel was famously known as the “merchant of death”, thanks to his arms dealership’s role in “killing more people faster than ever before.” In an effort to restore the Nobel name, Alfred launched the prizes under…
Everyone’s favorite tech-ego Elon Musk has escalated his feud with the Securities and Exchange Commission, hitting back at accusations by regulators that he violated his settlement with the agency by posting “inaccurate and material information” about his firm on Twitter.