Zeta Interactive With Four Unbeatable Benefits of Knowing Who You are Marketing To

Zeta Interactive, one of Forbes' Most Promising CompaniesZeta Interactive, One Of Forbes’ Magazines Most promising companies with a guest post:

Early online and mobile marketing campaigns had one thing in common, you had to market to MASSIVE groups in the hopes that a small percentage of users would respond. Fortunately, those days are well in the rearview. Today, using cutting edge mass data mining, marketers can know exactly the sort of prospect they are targeting with every marketing message.

Unfortunately, not everyone operates like they are living in today’s marketing world. So, if you are interested in increasing your marketing value and impact, here are four benefits of knowing exactly who you are marketing to:

#1 – Custom campaigns: If you ask 1,000 people just about anything, a certain percentage will respond. But what if you could talk to just those people MOST LIKELY to respond. People who are also likely to share your information with OTHER people likely to respond. Data based marketing can make that happen.

#2 – Personal touches: While all people share certain traits, we are also very different. Adding personal touches to your marketing that is set up to generate a specific response in a specific group will increase the impact and value of your marketing dollar. Data can help you determine what those “touches” should be.

#3 – Perfect tone: Different people respond to different tones in different ways. While, as a whole, we know that certain approaches work much of the time, big data marketing can teach you how to craft messages that will work with more people more often.

#4 – Better return percentages: Because the messages are targeted better and the tone is more appropriate, you can expect much better return percentages than the scattershot approach to Internet and mobile marketing you may have used in the past.

Taken together, using targeted data mining services to customize your marketing campaigns will deliver stronger returns and a more loyal customer base. They KNOW you are right for them because YOU know exactly who you are talking to.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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