Content Ideas for Instagram

It’s not always easy for companies to constantly develop new and fresh ideas for the content that they’ll be sharing with their audiences.

Businesses can often struggle to come up with content that aligns with their overall business goals and is engaging for their followers.

This is especially true for many visual platforms, such as Instagram, where companies are always looking to create a lot more engagement with their audiences.

Product Information

Companies can educate their followers on Instagram about things that are important for the business, or their products or services through their Instagram posts.

These content pieces can either be what steps the consumers need to take before they start using a product or a service or even some helpful tips that will help the potential customers make a purchasing decision in the future.

Even if a company isn’t sure about what type of content the Instagram followers want to see, all it takes is looking through the frequently asked questions from customers, previous comments and reviews, or even directly asking the followers to figure out how the business can help.

Before and After

If a company has a product or service that changes the way something looks or transforms someone’s appearance after using it, it’s a good idea to share that transformation through content on Instagram.

Plenty of times, simply showing the end result of a product or a service doesn’t make a great impact on potential customers. However, contrasting the before with the after can more effectively convey the difference to customers.

These types of before and after photos or videos work quite well for make up, fitness, and hair care brands, as well as interior design, realtors, and builders.

Although companies can create a single post where they showcase the before and after side-by-side, they can also try using a more dramatic reveal with a set of carousel posts that make it more exciting for the followers to see.

Product Launch

Whether a company is looking to drop a new product the next day or is trying to generate buzz several weeks before the product is launched, with the help of the right content on Instagram, it can get its target audience a lot more excited and ready to make a purchase.

In fact, recently, Instagram integrated a brand new reminder feature that’s perfect for any sort of product or event launch.

Companies now have the ability to add reminders to their feed posts or scheduled live streams, as well as create countdowns in their Instagram stories.

This way, companies can highlight an upcoming event, and the followers can get reminded with a notification when the event is happening so that they don’t accidentally end up missing it.

This is a very helpful strategy for generating a lot more buzz with potential customers and the target audience, as well as getting more people to be ready to make a purchase at a specific time.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

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