5WPR CEO Ronn Torossian News & Updates

Brian Gefter: Entrepreneur of the Month

Brian Gefter is a name synonymous with hospitality within the Food and Beverage industry.  Over a decade ago, Gefter along with business partner Michael Satsky understood the need to develop a truly private and selective Food and Beverage brand.  It was then, Provocateur was born.

The duo opened the first location in NY’s fashionable meatpacking district and have since expanded Provocateur into a global hospitality brand.  Today, their vision can be experienced internationally with an expanding list of permanent and seasonal locations including Brazil, Dubai, France, and Spain.

From an entertainment perspective, Gefter and Satsky consistently remain ahead of the curve, progressively raising the bar and continuing to set the standard.  They are known for showcasing star music talent in the most limited settings.  That experience transfers into event management and production worldwide.  They are known to mobilize and recreating their private brand experience within live music festivals, arena shows, clandestine performances and during high influence global occasions.

Naturally consumer brands approach Gefter for co-branding and marketing services.  This portfolio of companies continues to grow regularly.  Using Eye-Def Media as a marketing business platform, clients like Coca-Cola and LVMH are able to leverage the event creativity.

On the hotel side, In 2016 Satsky & Gefter opened their first Hotel, The Plymouth Miami Beach and Blue Ribbon Sushi along with Think Hotel Group.  The property is one of only two hotels named as part of the “Small Luxury Hotels” brand, located in the southeastern United States.  Additionally, The Plymouth Hotel won the 2019 Conde Nast Johansens award for “Best Urban Hotel”.

Their approach to business led to an acquisition with London Trust Media Holdings in 2018.  The aim was to create a unique, boutique development group specializing in Food & Beverage, Hotels, and Events.  Gefter serves as President, continuing to oversee the ongoing growth and expansion of the brands he started.

As Brian Gefter continues to utilize his skill and leadership to create opportunity.  He has become widely known as an entrepreneurial business mind within the F&B space.  The ongoing advancement of his brands, including the Provocateur is proof.  His continued success is a testament to the commitment to the business he has built.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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